Elsevier Business Intelligence

Elsevier Business Intelligence (EBI) is a leading provider of health care information, insight and analysis for senior executives in the medical device, biopharmaceutical and consumer health industries. For over 30 years, Elsevier has brought innovative thinking and tools to their audiences, through authoritative content, innovation and cutting edge technology. EBI has produced more than 200,000 articles over their history and today provides a full range of products, including publications, conferences, e-learning, databases and reports.

Challenge

EBI approached Velir to bring their multi-environment authoring system onto the Sitecore content management system (CMS), ridding their workflow of cumbersome training and maintenance. Their outdated CMS lacked many features the organization needed for billing, promotion, customer management and styling content. With the new platform, EBI hoped to provide their authors with a more intuitive, flexible workflow and their users with a more engaging, robust experience.

Solution

Velir built a new website for the organization which consolidated five different web properties into a single instance of Sitecore CMS. Velir implemented a "web first" method of publishing for EBI, in which content is first created for the web in Sitecore, then exported to InDesign for print layout and publication. This new process eliminates separate workflows and data silos for the web and print teams, making production easier and less costly. The user experience was also greatly enhanced with improved search capabilities and e-commerce integrations.

Features

An integrated set of authoring tools for MS Word, Sitecore and InDesign
Robust search capability of EBI's catalog of 200,000+ articles
Management of web, email newsletter, print publications and RSS content
Customized dashboards that give managing editors, authors and print designers a real time view into the status of articles
Integration with Salesforce enabling marketing automation, analytics and combined user and customer profile information

Results

The redesigned site improved EBI’s authoring process, eliminating separate workflows for the web and print teams, which made production far easier and less costly. The EBI audience now benefits from an improved user experience with a streamlined look and feel, e-commerce features, simplified navigation and enhanced enterprise search. The integration of Salesforce’s CRM and Sitecore’s CMS allows EBI to personalize visitors' web experiences and determine their product needs. EBI is now able to rapidly introduce new content and improvements to their site, expanding their customer base through tailored content and enhanced presentation.

Click here to read our joint case study with Sitecore.

Technology

Sitecore CMS
Sitecore Adaptive Print Studio (APS)
ExactTarget
Coveo Search
Zuora
Salesforce CRM

To learn more about Velir's Sitecore solutions and how we can fully integrate your site with Salesforce and other third-party technologies, contact us at info@velir.com or 617.491.6900.