Digital Clarity Group Profiles Velir in Agency Review Report

  • Velir
  • August 12, 2013

The new report aims to provide guidance to organizations in their evaluation and selection of partners in this space and provides detailed profiles of more than 40 service providers, highlighting their WCM partnerships and key areas of expertise.

The Digital Clarity Group (DCG), a digital technology research and advisory company, released a report Monday that serves as the first extensive guide to North American service providers for Web Content and Customer Experience Management. The report aims to provide guidance to organizations in their evaluation and selection of partners in this space and provides detailed profiles of more than 40 service providers, highlighting their WCM partnerships and key areas of expertise.

Customer Experience Management (CEM) defines a developing set of practices, partnerships and values that together allow an organization to offer superior experiences to their target audiences. Given that the quality of experiences and interactions a user has with an organization increasingly determines its fate and that users are growing progressively less tolerant of disengaged brands, the report highlights the need to master CEM, writing:

Consumers are empowered by information and shared opinions, and they are emboldened by choice. They have developed an appetite for rich and rewarding interactions, and they rarely hesitate to seek alternatives when disappointed. Increasingly, companies will succeed and fail according to the quality of the digital experiences that they offer.

The report's next inconvenient truth is that organizations can't do it alone. Since the space is new, complex and constantly evolving, few companies have the in-house capabilities to execute CEM strategies and usually, turn to external service providers with positive results.

"DCG has been covering the deployment of content and engagement related technologies since our inception. And if there's one rule that applies to every deployment of technology, it's that the implementation is what sets every business on the road to success or failure. A great implementation partner is one of the primary keys to a successful customer engagement strategy." -Scott Liewehr, President, Digital Clarity Group

Velir (www.velir.com), a Boston-based interactive agency that focuses on custom web strategy, design and development for content-driven sites, participated as one of the service providers evaluated in the report and received a highly favorable review from DCG. The report emphasizes Velir's focus on content-centric sites and ability to create successful digital experiences for very high-profile foundations and institutions that crave deeply engaged audiences. The report goes on to note the capacity for these types of services to translate into success for broader commercial CEM projects.

For the foreseeable future, organizations will continue to face a mounting demand from users who are looking for engaging and consistent experiences through all their brand interactions. This report is a must read for any organization looking to satisfy this demand and stay ahead of the space. A full copy of the report can be obtained by signing up here.

About Digital Clarity Group

Digital Clarity Group helps business leaders navigate digital transformation by providing clear, actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change, and Adaptive Technology. The firm provides research, consulting, events, and advisory services, and provides exclusive perspectives and downloadable Insight Papers at www.digitalclaritygroup.com.