Connecting Online and Offline Behaviors with the Sitecore Experience Platform

  • Andrew Blackmore
  • March 24, 2015

As a digital agency, we've helped many of our clients overcome their digital marketing challenges with the help of the Sitecore Experience Platform. This is the first in a series of posts that explores real world examples of these solutions. In this post, we uncover how Sitecore can serve as a centralized technology hub to provide seamless customer experiences across all channels and brand touch points -- both online and offline.

Building on a foundation of content management, Sitecore now offers a full suite of digital marketing capabilities including:

  • A/B testing
  • Site personalization
  • Digital analytics
  • Omni-platform user tracking
  • Data collection at an enormous scale with MongoDB

These features allow companies to get a comprehensive view of how their customers and audiences are interacting with their brand. Consider the scenario in which an anonymous user finds your website via a Google search. After browsing, she leaves your website — no email signup, no purchase. She goes on to visit your website two more times with a similar result. The only artifact of her visit is a single anonymous user aggregated into your site stats within Google Analytics. This is a catastrophe!

By bringing Sitecore into the mix, you now have the key to connecting data across all systems and associating contact information with this anonymous user.

To learn more and read the article in its entirety, check out Sitecore's Best Practices Blog