Velir Selected as a Finalist in the 2015 MITX What's Next Awards

  • Velir
  • April 9, 2015

Velir and PRB recognized for outstanding achievement on the World Population Data Sheet

Velir, a full-service digital agency, today announced that it's work with PRB on the 2014 World Population Data Sheet has been selected as a finalist in the "Healthcare, Wellness, and Pharmaceutical Marketing Category" in the 2015 MITX What's Next Awards.

Held annually, since 1996, by the Massachusetts Innovation & Technology Exchange>, the awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative, marketing, and technological innovations emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories that saw entries from over 1,200 of the best and brightest minds in the digital media, marketing and technology industries.

"Innovation is thriving in Boston and all around New England; companies are creating products and services that have a positive impact for us personally and professionally. Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements."

— Amy Quigley, MITX President

For the project, PRB and Velir worked together to visualize thousands of pieces of data into an interactive collection of data visualizations that highlight key global health and wellness trends. It was primarily targeted at policy makers to aid in more informed decision making and at the general public to increase awareness of these trends. The report is one of a kind in allowing visitors to explore current and projected data on these issues by region and country and examine progress over the past 45 years. The teams wanted the report to be more thoughtful than your average data visualization by telling a deeper story. By focusing on key health indicators such as infant mortality rate, total fertility rate, life expectancy, etc. the report provides a much more compelling and meaningful narrative than if it were to provide every data point collected by PRB.

“We are honored to be recognized by MITX for our work with PRB,” said Senior Project Manager at Velir, Nathan Martin. “The World Population Data Sheet was an exciting collaboration between PRB and Velir that focused on visualizing where the world stands on issues relating to population growth and wellness, while also noting larger trends and future outcomes. Being nominated for this award validates our ability to deliver digital solutions that have great impact.”

Velir and PRB will be recognized along with the other finalists at the awards gala, traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at this ceremony on May 14th at the Marriott Copley Place, which will include host, Lenny Clarke - a Boston legend and comedic superstar, technology demos from finalists and the final round of judging.

About Velir

Velir is a digital agency based in Somerville, MA, just outside of Boston. With a team of 140 digital professionals, they are passionate about connecting organizations and their audiences through the creation of immersive experiences across digital channels. Their core competencies in digital strategy, user experience design, content management, marketing platform integrations and data visualization have helped shaped the digital presence for some of the world's most influential and inspiring brands and have made Velir one of the largest Sitecore-certified Solution Partners in North America.

About PRB

The Population Reference Bureau informs people around the world about population, health, and the environment, and empowers them to use that information to advance the well-being of current and future generations. They focus their work around these core themes: Aging; Children and Families; Family Planning and Reproductive Health; Gender; Global Health; Inequality and Poverty; Migration and Urbanization; Population and the Environment; and Youth.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit www.mitx.org.