How We Help
Our Content and Media Development Expertise
Content Strategy
We analyze your business, brand, and audience goals and create a plan to achieve them through content. Then we outline the purpose for key pages on your website by individually summarizing their tone, key messages, supporting content, and hierarchy. The result is a strategy to create content that’s well-organized, on-brand, and enhances your site’s user experience.
Copywriting and Messaging
Whether it’s creating new content, or enhancing existing content to drive engagement and growth, we can support your content needs through copywriting and copyediting. You know your business and industry best, so we interview your subject matter experts to get a feel for the correct terminology and language to use in your content. We also leverage SEO keyword research and topical research to write compelling, on-brand copy for you. Using brand inputs and our storytelling framework, we express your brand’s values through moving articles, social media posts, emails, web pages, audio/video scripts, and more.
Graphics and Visual Assets
The unique graphics and illustrations we create enhance your marketing channels by offering a cohesive experience that communicates your organization’s story, products, and/or services. By giving your organization a distinct visual personality, we help you elevate you brand above your competition.
Photography and Image Research
Consistent photos are a critical component of a trustworthy brand, so we help you foster that trust by sourcing pleasing, memorable imagery. We offer image-specific advice based on your brand, working with you to define a creative direction, and source appropriate imagery with your budget in mind.
Videography and Audio
Leveraging our storytelling framework, we create stunning multimedia narratives for your brand that are thoughtful and entertaining. You can share these polished audio and video pieces in a variety of channels to drive traffic, reach, and engagement.
Content Entry and Migration
To ensure content consistency and quality, we enter copy, images, meta data, and all relevant content into your CMS. We also help you successfully transition to a new CMS by reviewing design and copy accuracy as we migrate all your content.
