How We Help
Our Content Strategy Expertise
Voice and Tone Consulting
In a workshop, we collaborate with you to identify your brand’s distinct voice. With your team’s input, we create a guide for marketers and copywriters to craft content in your brand’s voice. You receive a voice style guide to help your team to create consistent on-brand content, and training on how to use it.
We collaborate with you in a workshop to identify your brand’s unique language. Based on SEO insights, we define brand-specific words and provide recommendations on how to use them internally and externally. You receive a dictionary your content creators can reference with word usage recommendations, stylized spellings, and SEO considerations.
Site-Level Content Strategy
Based on your organizational objectives and audiences’ needs, we outline the general tone and purpose for each proposed section of your site. We provide you with a defined content approach for each section and a high-level outline with themes for all the content you need.
Content Gap Analysis
Using your audiences and storytelling themes, we audit your current content and evaluate gaps in it. We provide insights on the current state of your content that identify missing content your audiences want and need.
We review each of your communication channels based on their audiences, objectives, and performance to understand how they’re used and how they can be improved. Then we provide you with recommendations for content themes and posting frequency for each channel.
To ensure your team consistently engages audiences across channels, we create a strategic multi-month content calendar for your team. By building the calendar we also offer you a bird's-eye view of your content so you can fill in any gaps and plan around key events, dates, and launches.