How We Help
Our Experience Strategy Services
Marketing and Communications
Strategy starts from the top down. We develop a digital strategy within the context of your organization’s larger strategy. We also work with you to align project stakeholders around results-driven experiences. By leveraging user research, competitive analysis, and inspirational, best-practice examples, we deliver best-in-class solutions to business and user problems. These services include digital experience strategy, digital marketing strategy and roadmapping, and messaging and measurement strategy.
Audience Research and Insights
What’s the best way to understand your audiences’ online needs and behaviors? Going right to the source. Through interviews, surveys, user testing, and much more, we gather valuable insights that inform the design and development of your website. These services include qualitative and quantitative user research, usability testing, and product and design concept testing.
Competitive Research and Insights
An organization that understands its strengths and weaknesses in the marketplace is better positioned to grow within it. We evaluate your organization in the context of your industry by examining competitors and peer organizations. We assess your digital properties, and those of your competitors, across a wide spectrum of strategic principles, including brand expression, messaging, community engagement, and the overall sophistication of your digital communications. These services include digital experience strategy, experience design assessment, and competitive landscape analysis.