How We Help
Our Personalization Expertise
Many businesses understand that personalization is critical to improving audience experiences but lack the roadmap necessary to define and execute it. Our strategic framework helps break this challenge into a series of smaller decisions that leave you with audience segments, personalized messages, and personalized recommendations. We'll help you find the right combination of these items to make the greatest impact on your business.
Implementing omnichannel personalization requires a unique blend of strategy, user experience, content, design, engineering, and data-driven thinking. We seamlessly blend these skills to assist in the planning, execution, and follow-up work necessary to serve personalized experiences. Our work will leave your content and marketing teams empowered to create, execute, and measure personalized journeys.
Measurement & Optimization
Launching personalized experiences is just the first step in a long journey of continual improvement and optimization. With the proper measurement and tracking, you can manage your personalization by continually refining and testing your changes. With this data at your fingertips, your team can confidently share the results and the ROI.
We recognize that personalization isn't a set-it-and-forget-it activity. Content administrators need tools to manage personalized experiences at a macro and micro-level. That's why we’ve developed tools and procedures that help your teams manage workflows, reporting, and oversight of your personalized experiences.
The biggest barrier to deploying personalized experiences often has nothing to do with the technology. It's equipping staff with the skills and knowledge to be successful. So we provide workshops and training stacked with methods for deploying, managing, and measuring personalized experiences for Sitecore XP and Acquia Personalization.