How We Help
Our Personalization Expertise
Many businesses understand that personalization is critical to improving customer experience but lack the roadmap necessary to define and execute personalized experiences. Velir’s strategic framework helps break this challenge into a series of incremental decisions that leave you with audience segments, personalized messages, and personalized moments. Finding the combinations of these items that make the most impact on your business is the job of a Velir strategist.
Implementing omnichannel personalization requires a unique blend of strategy, user experience, content, design, engineering, and data-driven thinking. Velir’s enablement & optimization team seamlessly blends these skills to assist in the planning, execution, and follow-on work necessary to serving personalized experiences. The results of our work will leave your content and marketing teams empowered to create, execute, and measure personalized journeys.
Measurement & Optimization
Launching personalized experiences is just the first step in a long journey of continual improvement and optimization. With proper measurement and tracking, you can manage your personalization roll-out by continually refining and testing changes. With this data at your fingertips, your team can confidently share results and ROI.
Velir recognizing that implementing personalization is not a set-it-and-forget-it-activity. Content administrators need tools to manage personalized experiences at a macro and micro-level. It’s for this reason that we’ve developed tools and procedures that help teams manage workflow, reporting, and oversight of their personalized experiences.
The biggest barrier to deploying personalized experience often has nothing to do with the technology, but with empowering staff with the right skills and knowledge to be successful. To this end, Velir provides workshops and training stacked with methods and tips for deploying, managing, and measuring personalized experiences for Sitecore XP and Acquia Personalization.