How We Help Educational Institutions
Our Education Expertise
Website Design and CMS Implementation
We design websites that offer your audiences inclusive behavior-centered experiences through clearer, streamlined paths to the content they need. Our sites are built on robust CMS platforms that make your team more efficient and allow them to use their technology the way it was meant to be used.
Audience Insights and User Research
We draw insights about your audiences from qualitative and quantitative data. Then we validate insights from learner, staff, and other stakeholder interviews with analytics to form data-driven strategies that pair what audiences say they want with what they actually do.
Experience Design and Data Visualization
We design intuitive digital experiences that help your audiences complete tasks, and get access to relevant information more efficiently. Using our expertise as digital storytellers, we create polished experiences and data visualizations that help you tell moving stories that spur action.
We ensure your creative team doesn't have to tell your audiences outcome-driven, success stories all on its own. We expand your creative team’s capabilities by crafting visual, audio, and video assets that expand your storytelling abilities and creative output.
Content Strategy and Development
We create a comprehensive strategy for producing content that resonates with your audiences. Once that strategy is formed, we can also provide you with the creative resources you need to develop and publish this compelling content to a variety of channels.
Blog and Social Media Management
We manage your blog and social media presence so your marketing team can focus on the work that delivers the highest impact for your institution. Our experts will create content that reflects your institution's values but is also timely and specific to your intended audience.
Analytics and Data Insights
We configure robust tracking, so you have the analytics you need to make smart, data-driven decisions about how to best serve your audiences. Our analysts run reports and surface actionable insights you can use to streamline your marketing efforts and amplify your institution's success stories.
Search Engine Optimization
We develop your site with SEO in mind, but we also offer audits to identify technical SEO issues we can fix, and we provide researched recommendations on keywords you can integrate into your content that potential students, faculty, staff, and other audiences are searching for.
We form recommendations for how to deliver relevant content through a variety of personalization criteria. We then provide you with the tools you need to implement seamless personalization that funnels your audiences toward key touchpoints like applications.
Author Experience: We'll show your content authors how to create and manage content on a regular basis.
Sitecore xDB: If Sitecore is your CMS, we'll help you maximize its marketing capabilities.
Analytics (Google and Sitecore): We'll demonstrate how to measure the success of your digital experience and provide dashboards for self-service reporting.