How We Help Educational Institutions

The challenge facing educational institutions is to create a connected digital ecosystem that equally engages learners, researchers, faculty, and alumni alike with the information they need, when they need it, in the medium they expect. We understand this challenge because it's one we've addressed many times over the last decade for some of the world's leading higher education organizations, libraries, and museums. We provide not only design and technical excellence to help you create engaging digital experiences, but also a variety of strategic and creative resources to help support your broader marketing initiatives.

Our Education Expertise

 

Website Design and CMS Implementation

We design websites that offer your audiences inclusive behavior-centered experiences through clearer, streamlined paths to the content they need. Our sites are built on robust CMS platforms that make your team more efficient and allow them to use their technology the way it was meant to be used.

Audience Insights and User Research

We draw insights about your audiences from qualitative and quantitative data. Then we validate insights from learner, staff, and other stakeholder interviews with analytics to form data-driven strategies that pair what audiences say they want with what they actually do.

Experience Design and Data Visualization

We design intuitive digital experiences that help your audiences complete tasks, and get access to relevant information more efficiently. Using our expertise as digital storytellers, we create polished experiences and data visualizations that help you tell moving stories that spur action. 

Creative Services 

We ensure your creative team doesn't have to tell your audiences outcome-driven, success stories all on its own. We expand your creative team’s capabilities by crafting visual, audio, and video assets that expand your storytelling abilities and creative output.

Content Strategy and Development

We create a comprehensive strategy for producing content that resonates with your audiences. Once that strategy is formed, we can also provide you with the creative resources you need to develop and publish this compelling content to a variety of channels. 

Blog and Social Media Management

We manage your blog and social media presence so your marketing team can focus on the work that delivers the highest impact for your institution. Our experts will create content that reflects your institution's values but is also timely and specific to your intended audience.

Analytics and Data Insights

We configure robust tracking, so you have the analytics you need to make smart, data-driven decisions about how to best serve your audiences. Our analysts run reports and surface actionable insights you can use to streamline your marketing efforts and amplify your institution's success stories.

Search Engine Optimization

We develop your site with SEO in mind, but we also offer audits to identify technical SEO issues we can fix, and we provide researched recommendations on keywords you can integrate into your content that potential students, faculty, staff, and other audiences are searching for.

Personalization

We form recommendations for how to deliver relevant content through a variety of personalization criteria. We then provide you with the tools you need to implement seamless personalization that funnels your audiences toward key touchpoints like applications.

Training

Author Experience: We'll show your content authors how to create and manage content on a regular basis.

Sitecore xDB: If Sitecore is your CMS, we'll help you maximize its marketing capabilities.

Analytics (Google and Sitecore): We'll demonstrate how to measure the success of your digital experience and provide dashboards for self-service reporting.

 

Contact Us

 

Featured Education Work