Ideas

Optimizely CMS 13 Upgrade: Key Features and Benefits

Thu, 09 Apr 2026 00:00:00 Z

Explore how Optimizely CMS 13 improves content authoring with Visual Builder, Content Manager, and a more modern editing experience.

How Workflows and Governance Keep AI in Your DXP on Track

Wed, 25 Mar 2026 19:14:58 Z

AI is now built into modern DXPs. Learn how governance, workflows, and strong data practices prevent risk and keep digital teams aligned.

Why Brands Choose SitecoreAI: A Framework for Evaluating Digital Experience Platforms

Fri, 13 Mar 2026 19:15:00 Z

Learn why brands choose SitecoreAI with a practical framework for evaluating digital experience platforms, AI-driven personalization, and efficiency.

Celebrating International Women’s Day: The Power and Impact of Women in Leadership

Sun, 08 Mar 2026 18:06:00 Z

Celebrate International Women’s Day and explore why women in leadership drive innovation, diversity of thought, and stronger business outcomes. Hear insights from Velir leaders.

Building Your Sitecore AI Adoption Roadmap

Fri, 27 Feb 2026 20:17:00 Z

Discover a pragmatic, phased roadmap for adopting SitecoreAI starting with content foundations and scaling to data, personalization, and AI-driven experiences without disruption.

Velir x Brooklyn Data Honored as a 2025 Acquia Partner Award Winner

Wed, 18 Feb 2026 15:48:00 Z

Optimizely Leads Gartner MQ for Personalization

Thu, 12 Feb 2026 16:57:30 Z

Optimizely’s Leader position in Gartner’s 2026 Magic Quadrant signals a shift toward experimentation, AI, and data-driven personalization at scale.

The Hidden Advantage of Choosing a Sitecore Partner with MVP Level Expertise

Wed, 04 Feb 2026 19:00:00 Z

Learn how Velir’s team of Sitecore MVPs drives smarter implementations, faster innovation, and better outcomes for your Sitecore investment.

How to Build a Future-Ready Customer Experience Strategy

Wed, 28 Jan 2026 21:31:00 Z

Learn how to build a future-ready customer experience strategy using AI, integrated data, and flexible DXPs to adapt to changing customer expectations.

Why Leading Healthcare Organizations Use Optimizely to Improve Patient Engagement and Outcomes

Tue, 27 Jan 2026 18:17:00 Z

Discover how healthcare organizations use Optimizely’s DXP to personalize experiences, run experiments, and improve patient engagement and outcomes.

How Experimentation Is Transforming the Healthcare Experience

Thu, 22 Jan 2026 20:48:00 Z

From patient access to personalization, experimentation is helping healthcare teams learn faster, innovate safely, and create experiences that truly support patients.

5 Ways SitecoreAI Improves Marketing Efficiency

Tue, 13 Jan 2026 19:04:09 Z

Discover how SitecoreAI goes beyond content generation to reduce handoffs, revisions, and launch delays. Learn 5 practical ways to improve marketing ops.

Why Anticipation Is the New Digital Differentiator

Tue, 13 Jan 2026 18:44:38 Z

Anticipation is becoming the key digital advantage for CMOs. Learn how marketing leaders can use data to move earlier, not just faster, and build strategies that stay ahead of customer expectations.

The Experience Signals Hiding at CES 2026

Mon, 12 Jan 2026 15:22:50 Z

CES 2026 was packed with gadgets, but the deeper story is emerging experience signals: intent-first interaction, multimodal inputs, action bundles, adaptive utility, trust mechanics, and assistant-native content. Here’s what those signals mean for unified data, experience analytics, DXP, and digital marketing.

2026 Is Here. The Dots Are Waiting to Be Connected.

Fri, 09 Jan 2026 16:47:00 Z

Start 2026 with clarity. Learn why connecting digital, data, AI, creative, and customer experience is key to direction, alignment, and results.

How AI Is Transforming Customer Journeys (And Why Most Brands Still Struggle)

Thu, 08 Jan 2026 17:54:00 Z

Customer journeys are now non-linear and AI-powered. Discover how the right content, data, and agility help brands succeed in the answer era.

Optimizely Opal Isn’t a Tool. It’s a Time Machine.

Tue, 06 Jan 2026 00:00:00 Z

Learn how Optimizely Opal can help your marketing team reclaim valuable time and focus on strategic growth.

AI Isn’t Here to Take Your Job — It’s Here to Be Your Teammate

Thu, 18 Dec 2025 00:00:00 Z

AI isn’t a job-stealer—it’s a multiplier. Learn how agentic AI works alongside humans to augment expertise, improve outcomes, and drive smarter decisions.

AI Isn’t Replacing Designers. AI Is Helping Us Design Smarter, Create Faster, and Do More of What We Love.

Wed, 17 Dec 2025 20:19:25 Z

AI is changing design—but not replacing designers. Learn how our team uses AI to work faster, spark creativity, and protect the human connection that makes great design work.

Building for Data Privacy and Governance in the Era of SitecoreAI

Fri, 28 Nov 2025 16:41:00 Z

SitecoreAI unifies Sitecore tools with powerful AI agents, but organizations need strong governance first. Establish data rules, human review checkpoints, role-based controls, and integration safeguards to ensure safe, accurate, and scalable AI-driven experiences.

SaaS Without Sacrifice: Customizing SitecoreAI with App Studio and the Marketplace

Wed, 26 Nov 2025 01:09:00 Z

Discover how SitecoreAI brings customization back to Sitecore’s SaaS ecosystem using external Next.js applications, GraphQL, Webhooks, and the App Studio. Learn how developers can build scalable, secure, and integrated custom apps that run seamlessly within the Sitecore UI.

Sitecore Rendering Variants versus Rendering Parameters

Tue, 18 Nov 2025 00:48:15 Z

Clear guidance on when to use SitecoreAI rendering variants for layout and styling, and rendering parameters for behavior and logic—helping teams simplify components, empower authors, and maintain consistent, flexible designs.

Opal Everywhere: Why Optimizely’s AI Layer Now Stands on Its Own

Wed, 12 Nov 2025 18:49:44 Z

Discover how Optimizely’s Opal brings AI-powered content intelligence, personalization, and experimentation to any CMS or DXP—no re-platform required.

Introducing SitecoreAI: The Future of Digital Experience is Here

Wed, 12 Nov 2025 18:19:24 Z

Velir can helps brands activate SitecoreAI—Sitecore’s new unified SaaS platform—through strategy, onboarding, and intelligent marketing enablement.

Composed is the New Composable: How Sitecore Has Planted Agentic AI at the Heart of its SaaS Solution

Wed, 12 Nov 2025 03:39:00 Z

SitecoreAI makes AI the core of Sitecore’s SaaS experience, unifying XM Cloud and composable tools into an agentic, brand-aware marketing workspace that speeds research, content creation, personalization, testing, and optimization—while keeping pricing and customization flexible.

Reimagining the Monolith: Sitecore’s Custom SaaS Era and What It Means for Marketers

Mon, 10 Nov 2025 15:53:36 Z

Discover how Sitecore’s new Custom SaaS model, unified Portal, Agentic AI, and Marketplace are reshaping personalization, licensing, and value acceleration for clients in 2025 and beyond.

From Search to Answers: Why Generative Engine Optimization (GEO) Is the Next Frontier for Visibility

Wed, 05 Nov 2025 18:50:52 Z

The Dawn of SitecoreAI: A New Era of Intelligent Experience

Wed, 05 Nov 2025 18:23:28 Z

SitecoreAI redefines digital experience with a unified, AI-driven platform. Discover how Velir is leading the charge into the future of intelligent marketing.

Building Custom Tools for Optimizely Opal AI

Thu, 30 Oct 2025 16:33:05 Z

Learn how to create and self-host custom tools for Optimizely’s Opal AI assistant. This guide walks through using SDKs like JavaScript, Python, or C# to connect Opal to third-party APIs, extend AI capabilities, and integrate seamlessly within the Optimizely ecosystem.

5 Signs Your Company Has Outgrown Its Data Setup

Tue, 14 Oct 2025 20:07:24 Z

Learn how to spot red flags in your data operation and how we can help optimize your data setup.

Opticon25 in New York: Data, AI, and the Future of the Website

Mon, 06 Oct 2025 18:32:00 Z

Discover key takeaways from Opticon 2025 in NYC—AI maturity, data foundations, and how composability and governance shape the future of digital marketing.

Personalization at Scale with Optimizely

Tue, 23 Sep 2025 18:13:00 Z

Explore how Optimizely empowers marketers to deliver meaningful, scalable personalization across the full customer journey through data, tools, and strategy.

Implementing Semantic Search in Drupal 11 Using Solr 9 on Acquia Cloud

Tue, 16 Sep 2025 13:04:24 Z

Learn how to implement semantic search in Drupal 11 using Solr 9 on Acquia Cloud to improve content discovery through dense vectors and AI-powered results.

Building Accessible Content: A Checklist for Content Authors

Thu, 11 Sep 2025 18:35:54 Z

Learn how to create accessible digital content with our WCAG 2.2 checklist for authors. Improve usability, compliance, and inclusivity from day one.

What is a TCO and How It Helps Clients with Digital Transformation Decisions?

Thu, 04 Sep 2025 15:44:26 Z

Discover how TCO reveals the true costs of DXPs. Velir helps marketers compare licensing, hosting, ecommerce, DAM, personalization & AI to make data-driven decisions.

What Comes After the Pivot: Why Sitecore XM Cloud Signals a Deeper Strategic Shift

Thu, 28 Aug 2025 17:35:31 Z

Discover why Sitecore XM Cloud represents more than a SaaS upgrade—it signals a strategic shift in how enterprises deliver digital experiences. Learn how XM Cloud streamlines operations, empowers marketers and developers, and unlocks sustainable agility for global brands.

From Search to Systems: Rethinking Digital Visibility in the Age of AI

Wed, 13 Aug 2025 21:10:05 Z

AI has changed how brands get discovered online. Learn why traditional SEO isn’t enough, how data and content structure impact visibility, and the steps your organization can take to ensure AI can find—and trust—your brand.

Inside Sitecore’s New Marketplace: Building the First Wave of Apps with the Early Access Program

Mon, 11 Aug 2025 17:43:45 Z

Gratitude, Growth, and a Place to Belong: My Journey to Velir x Brooklyn Data

Mon, 11 Aug 2025 15:45:20 Z

With decades of experience in digital, this industry leader shares why Velir x Brooklyn Data stands out for its culture of inclusion, continuous learning, and genuine collaboration—a rare find in today’s tech landscape.

Using AI to Write a Better Association Website Redesign RFP

Tue, 05 Aug 2025 16:18:00 Z

Learn how associations can use AI to write smarter, faster website redesign RFPs that align stakeholders on strategy and streamline the planning process.

How Sitecore and Gradial Are Transforming AI-Driven Digital Experiences

Tue, 22 Jul 2025 17:33:07 Z

Discover how Sitecore’s partnership with Gradial is transforming digital experiences through AI-powered campaign orchestration—enabling marketers to launch smarter, faster, and more personalized campaigns at scale.

Reducing TCO Through AI-Assisted Platform Upgrades

Thu, 17 Jul 2025 19:42:00 Z

Discover how Velir uses AI to cut CMS and platform upgrade time by 50%+, reduce costs, and improve platform agility — all with human oversight.

Tailor Every Customer Interaction with Acquia Convert

Wed, 16 Jul 2025 13:59:00 Z

Discover how Acquia Convert empowers you to deliver personalized, optimized digital experiences that drive engagement, conversions, and customer loyalty.

How Optimizely’s Data Platform Powers Smarter Marketing

Tue, 15 Jul 2025 16:59:00 Z

Explore how the Optimizely Data Platform unifies customer data to power personalization, audience targeting, and real-time orchestration at scale.

Transforming Document Libraries into Web Content with AI

Fri, 11 Jul 2025 20:28:00 Z

Learn how AI and Drupal can transform static documents into dynamic web content, so you can improve discoverability, SEO, and user engagement.

Sitecore, Supercharged: Migrate to XM Cloud with Confidence

Wed, 09 Jul 2025 19:54:00 Z

Learn how you can unlock speed, scale, and standout experiences with Sitecore XM Cloud, and how Velir makes migration to it fast, simple, and cost-effective.

Adding Semantic Search to Drupal 11 with Solr

Tue, 08 Jul 2025 14:21:31 Z

Discover how Solr's dense vector support brings AI-powered semantic search to Drupal 11, enabling smarter, more intuitive content discovery for your users.

Why You Shouldn’t Sleep on Optimizely’s Content Intelligence

Mon, 30 Jun 2025 14:56:00 Z

Learn how Optimizely’s content tools power strategy, personalization, and data-driven experiences across your marketing stack.

Let Data Lead the Way: How to Pivot Purposefully at Midyear

Mon, 30 Jun 2025 14:40:00 Z

Integrating Sigma Dashboards with Drupal 11

Wed, 25 Jun 2025 13:31:00 Z

Learn how to securely embed interactive Sigma dashboards in Drupal 11 to unlock personalized, real-time analytics within your digital experiences.