Quality is Our Image
The American College of Radiology (ACR) is an association of medical professionals that strives to maximize the value of radiology, radiation oncology, nuclear medicine and medical physics. With over 36,000 members, ACR achieves its mission by providing continuing education for health professionals and conducting research for the future advancement of the science of radiology
About the Project
The American College of Radiology charged Velir with redesigning their website on a new content management system. The rebuilt site would include e-commerce and an Association Management System (AMS) integration with the goal of consolidating and enhancing the member experience. Additionally, ACR sought to overhaul the search capabilities of the website and incorporate video content.
With key project objectives being including personalization, cross marketing and site-wide consistency, Velir implemented the Sitecore CMS to manage ACR.org as well as several microsites. In addition to its full-featured content authoring and workflow capabilities, Sitecore was identified as the ideal all-in-one central hub for supporting ACR's digital marketing and integration needs.
An integration with TMA Resources’ Personify to manage membership data, personalization, single sign-on (SSO) capabilities and e-commerce, was implemented. Members are now able to purchase learning materials and earn CME credits through the ACR.org website, all powered by Sitecore and Personify. Additionally an integration with Brightcove serves to enable ACR improved management of its video content. Coveo Enterprise Search was used to enable faceting and sorting of search results, thereby enhancing ACR.org’s search capabilities.
Visit the site at www.acr.org