The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain.
About the Project
The Produce Marketing Association's goal is to educate, inspire and lead the produce community worldwide. PMA was in need of change. They were missing an opportunity to be the go to resource for information in the produce community. They strongly believed that a rebrand of their current website and revamp of the user experience was key to successfully improving the value they brought to members and the produce community.
One of the initial drivers of the website redesign was to improve the content organization and provide a logical information architecture. A common theme across associations is their websites are organized departmentally and often need to be challenged to think beyond their internal structure.
Velir recommended Sitecore as the CMS to support the site for its integration and workflow capabilities. To satisfy the personalization and Sitecore DMS was leveraged to dynamically tailor the member experience. With an improved taxonomy and robust content management system in place, the integration of a strong search engine was crucial to making content easy to find. Coveo Enterprise Search was implemented for its faceted search and sorting capability. The end result is a member-focused website that pushes PMA to the forefront of their industry.
Visit the site at http://www.pma.com