Vital Insights and Analysis

The Pharma and MedTech divisions of Informa Business Information (IBI) provide business intelligence on various issues that are vital in the healthcare and life sciences industries. By providing the right combination of news, insight and analysis, IBI positions healthcare professionals to be at the forefront of their industries.

About the Project

As the primary news and business intelligence provider for critical healthcare issues, IBI's Pharma and MedTech divisions need to be the first and fastest in information delivery was not being met by its existing website infrastructure and authoring systems. Velir engaged with IBI to pull its disparate workflow processes into a unified authoring system on the Sitecore platform.

The effort enabled IBI to serve all of the content for its 14 publications and drugs and companies databases through a single web presence. IBI's editorial teams were provided with an integrated set of authoring tools allowing them to author and style content in Microsoft Word, push this content into the CMS and subsequently, pull it into Adobe InDesign, all without needing to log in to Sitecore.

The integration of Salesforce's CRM allows IBI to personalize visitors' web experiences and determine their product needs. IBI is now able to rapidly introduce new content and improvements to their site, expanding their customer base through tailored, easy to find content and an enhanced user experience.

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