Founded in 1985, Main Line Health is a not-for-profit health system serving the Philadelphia area. The organization runs four of the region’s most respected acute care hospitals – Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital – as well as a premier facility for rehabilitative medicine, Bryn Mawr Rehabilitation Hospital.
About The project
One of Main Line Health’s primary goals for its website, mainlinehealth.org, is to ensure visitor satisfaction through every online interaction. The organization noticed that its site visitors were struggling to complete key tasks on the website. Users were not able to quickly find doctor information, contact details for the closest healthcare provider, and accomplish other important actions. Many of these pain points were the result of the site reflecting MLH’s internal organizational structure rather than addressing users’ needs. To resolve these challenges, MLH engaged in an effort to redesign this primary web property.
Velir partnered closely with key stakeholders in MLH’s marketing and IT groups to deliver a website which meets the organization’s business goals and objectives. This included improving the efficiency of the staff that manages the site, and providing a stress-free and engaging experience for site visitors.
The redesigned site presents a highly simplified user experience with just four main pathways to data. The new functionality and navigation is task-based and makes it easy for visitors to self-identify and find the information they are looking for quickly.
High content sites work best when the content is supported by a well thought out taxonomy structure. The new solution utilizes robust taxonomy and tagging to enrich the content and direct users to related resources. It also supports a variety of rich text embeds and media that allows MLH to deliver more compelling and engaging experiences.
Sitecore’s xDB capabilities have been utilized to enable personalization across the site, based on user location and other criteria, to feature relevant content, events, and provider locations. Deep integrations with Coveo and business systems like LVM’s contact center solution provide access to robust search functionality and essential provider and class data. All of these features renew Main Line Health’s ability to supports its key audiences and build trust with them, ultimately fulfilling its vision of being the healthcare provider of choice within the communities it serves.
Visit the site at www.mainlinehealth.org