Mark Stiles, Principal Developer at Velir and Director of the Public Interface video series sat down with Matt Richardson, Senior Business Systems Analyst at Velir to discuss the value of website personalization. Matt shared his thoughts on why personalization is critical to meeting customer needs and ultimately creating brand loyalty.

In this episode, you will learn:

  • How to handle some of the common roadblocks to implementing personalization. (0:59)
  • What you need to know to get your site up and running with personalization. (2:20)
  • Guidelines for implementing an ethical personalization strategy. (4:18)

"To get good results from personalization takes some time. You have to gather data, and then use that data to enhance the website and the experience for the users on it."

matthew richardson, senior business systems analyst