Prema Srinivasan, Content Strategist at Velir, sat down with Adam Ribaudo and Evan Crean, to discuss why a solid analytics strategy is key to effective digital marketing. Adam and Evan shared their thoughts on the role of analytics in helping clients use their websites to achieve their business goals.

In this episode, you will learn:

  • Why it’s important to look at analytics before starting a redesign. (1:43)
  • The process we use to set up analytics tracking on clients’ websites that ties back to their business goals. (2:00)
  • The most exciting areas in analytics right now. (3:49)

"The value of a robust analytics program is that you can make better decisions. We make sure that we can spot issues or anomalies or things that we see that clients might be interested in."

adam ribaudodirector of analytics