Breaking Down Data Visualization for Marketers

Data visualizations and interactives are increasingly popular amongst marketing circles for their ability to present data in a compelling and digestible form. They take advantage of our strengths in visual processing to aid in comprehension and interpretation of data and when done right, they grab attention, engage and further the impact of the underlying message. However, Read More...

Connecting Online and Offline Behaviors with the Sitecore Experience Platform

As a digital agency, we’ve helped many of our clients overcome their digital marketing challenges with the help of the Sitecore Experience Platform. This is the first in a series of posts that explores real world examples of these solutions. In this post, we uncover how Sitecore can serve as a centralized technology hub to provide seamless customer experiences across all Read More...

Digital Strategy

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How to Select a Sitecore Partner

So you’ve decided to go with Sitecore as your website’s CMS/platform. Unless you have the development chops in-house, you’re going to need a certified Sitecore partner. Even companies with strong .NET developers on staff will need outside support for a Sitecore implementation. There are hundreds of Sitecore partners, so it can seem daunting to narrow Read More...
A Toast to 2014

A Toast to 2014

It’s that time where we reflect on the year that has passed and how far we have come.  We’d like to take a moment to share some of the things we’re particularly proud of from 2014. Our Agency By the Numbers Velir was founded in 2000.  Back then it was a handful of people working Read More...
All Digital Strategy

Design & UX


The Advantages of Utilizing a Flat User Interface

What is Flat UI Design? Flat design refers to a style of interface design which removes any stylistic choices that give the illusion of three-dimensions (such as drop shadows, gradients, or textures) and is focused on a minimalist use of simple elements, typography and flat colors. Some common conventions of flat design include: Use of Read More...
All Design & UX


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A Quick Guide on Setting-up Branded Microsites in Sitecore

Many organizations utilize microsites to showcase specific products, services, or campaigns to targeted audiences in a more focused way than their larger flagship site.  The development, configuration, and deployment of multiple microsites, however, can quickly become complex and unwieldy. This blog post describes a lightweight solution to allow content authors to create branded microsites with unique Read More...
Akamai Coverage Map

Easily Integrate Akamai into your Adobe CQ/AEM Instance with Velir’s Akamai Connector

Akamai’s Dynamic Site Accelerator is a highly valuable Content Delivery Network (CDN) for reducing the load on your internal setups and ultimately, for diminishing infrastructure costs. This has been a useful tool for many of our clients, enabling them to offload the majority of incoming requests from their production servers during large traffic events. To Read More...
All Technical


Measuring Digital Maturity

Measuring Digital: Aligning High-Minded Goals with Website Realities

Digital marketing technology is evolving at a blistering pace. As organizations make significant investments to keep up, it’s more important than ever to measure the progress and impact of your digital programs—and make sure they always tie back to your organization’s goals and performance. What Should Be Measured? Unlike corporations, nonprofits aren’t constantly chasing a Read More...
All Data