ducklings resized

A Quick Guide on Setting-up Branded Microsites in Sitecore

Many organizations utilize microsites to showcase specific products, services, or campaigns to targeted audiences in a more focused way than their larger flagship site.  The development, configuration, and deployment of multiple microsites, however, can quickly become complex and unwieldy. This blog post describes a lightweight solution to allow content authors to create branded microsites with unique Read More...
10 ways to screw up your web design

Ten Sure-Fire Ways to Screw Up Your Next Web Redesign (Part 1)

Before you embark on your next website redesign project, why not make things really challenging? At Velir, a Boston-based digital experience agency, we’ve helped lots of organizations reach new levels of digital maturity and an improved website performance. Along the way, we’ve also uncovered some common mistakes that will keep just about any web redesign Read More...

Digital Strategy


10 Tips to Build a Data-Backed Content Strategy

Find out how to build a successful data-supported content strategy by asking the right questions and utilizing Google Analytics essentials. I recently had the pleasure of attending the 2014 IA Summit along with a slew of veterans and excited first-timers – like myself – against the backdrop of a sparkling San Diego marina. The summit featured a Read More...
All Digital Strategy

Design & UX


The Advantages of Utilizing a Flat User Interface

What is Flat UI Design? Flat design refers to a style of interface design which removes any stylistic choices that give the illusion of three-dimensions (such as drop shadows, gradients, or textures) and is focused on a minimalist use of simple elements, typography and flat colors. Some common conventions of flat design include: Use of Read More...
All Design & UX


Akamai Coverage Map

Easily Integrate Akamai into your Adobe CQ/AEM Instance with Velir’s Akamai Connector

Akamai’s Dynamic Site Accelerator is a highly valuable Content Delivery Network (CDN) for reducing the load on your internal setups and ultimately, for diminishing infrastructure costs. This has been a useful tool for many of our clients, enabling them to offload the majority of incoming requests from their production servers during large traffic events. To Read More...
All Technical


Measuring Digital Maturity

Measuring Digital: Aligning High-Minded Goals with Website Realities

Digital marketing technology is evolving at a blistering pace. As organizations make significant investments to keep up, it’s more important than ever to measure the progress and impact of your digital programs—and make sure they always tie back to your organization’s goals and performance. What Should Be Measured? Unlike corporations, nonprofits aren’t constantly chasing a Read More...

xDB: Sitecore DMS Moves to MongoDB

I recently had the chance to attend a preview of Sitecore 7.5, code named “Andes”. Here are my thoughts. A Big Deal When Sitecore feels that they have moved the ball significantly, they tend to mark the occasion with a name change or two.  So when batched writes came to the Online Marketing System (OMS), Read More...
All Data