Digital Strategy

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Taxonomy 101: How Can Taxonomy Support Your Business Strategy?

Unless you’re a bit of a classification nerd, it’s not easy to get excited about taxonomy. But make no mistake: taxonomy can actually support your company’s business strategy as it relates to your web content. Content managers know that information is a company’s lifeblood. Its circulation to the right parts of the company keeps it Read More...
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How to Select a Sitecore Partner

So you’ve decided to go with Sitecore as your website’s CMS/platform. Unless you have the development chops in-house, you’re going to need a certified Sitecore partner. Even companies with strong .NET developers on staff will need outside support for a Sitecore implementation. There are hundreds of Sitecore partners, so it can seem daunting to narrow Read More...
All Digital Strategy

Design & UX

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Prototyping: Why You Should Start Designing Websites in the Browser

One of the biggest challenges in web design is confronting the immense and constantly growing universe of device screen sizes (here are 286 common ones). Responsive web design helps us create websites that work on all screen sizes, but you still have to think carefully about layout and aesthetic design to ensure that functionality and Read More...
Progressive Redesigning - Keep Your Website Fresh
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Don’t Let Your Website Go Stale: Invest in a Progressive Redesign

We’ve all seen them: websites that are about as fresh as last week’s leftovers. While they might still be functional, these sites have deep, underlying issues that are hard to ignore – poorly organized and stale content, older logos or fonts, design trends past their prime, and features that are no longer useful. The fact is, Read More...
All Design & UX

Technical

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The Art of the Sitecore Upgrade

Last week, we hosted a meetup here at Velir for the New England Sitecore User Group on a new way to upgrade a Sitecore website. In case you weren’t able to make it, this post gives a brief overview of the talk and additional resources going forward. Traditionally, a Sitecore Upgrade comprises of upgrading incrementally through Read More...
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Neato – A Neat/Bourbon-Based Theme Framework for Drupal

I’ve been curious, recently, about the evolution of front-end grid systems and the increasing popularity of some of the newer examples like Neat and Bourbon. Front-end frameworks are pre-created software systems that allow for easier, more standards-compliant web design using CSS. Most of these frameworks contain at least a grid – a column system to facilitate the distribution of different elements according Read More...
All Technical

Data

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Breaking Down Data Visualization for Marketers

Data visualizations and interactives are increasingly popular amongst marketing circles for their ability to present data in a compelling and digestible form. They take advantage of our strengths in visual processing to aid in comprehension and interpretation of data and when done right, they grab attention, engage and further the impact of the underlying message. However, Read More...
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Connecting Online and Offline Behaviors with the Sitecore Experience Platform

As a digital agency, we’ve helped many of our clients overcome their digital marketing challenges with the help of the Sitecore Experience Platform. This is the first in a series of posts that explores real world examples of these solutions. In this post, we uncover how Sitecore can serve as a centralized technology hub to provide seamless customer experiences across all Read More...
All Data