What is Optimizely?
Optimizely is an AI-powered marketing lifecycle platform that offers a comprehensive suite of products and services to manage your entire content supply chain. From content creation and distribution to experimentation and revenue generation, Optimizely is built with efficiency in mind.
One of Optimizely's most significant benefits is its unified platform, which provides a centralized repository for all your content, data, and other valuable assets. This simplifies your workflow and enables seamless collaboration between teams. By consolidating your marketing efforts within a single platform, you can gain a more holistic view of your campaigns and make data-driven decisions. Optimizely is a leading digital experience platform, but what are its components, and what impact could they have on your marketing team?
Key Components of the Optimizely Platform
Optimizely provides unique features for every stage of the marketing lifecycle. You can choose products and platforms based on a specific need or use Optimizely's all-in-one marketing operating system, Optimizely One.
At the heart of Optimizely is Opal, an AI assistant designed to streamline your marketing efforts. Opal can help with various tasks, from creating standout content to automating administrative work and providing real-time insights. By leveraging Opal's capabilities, you can save time and focus on what truly matters: crafting impactful marketing campaigns. Opal is available across the Optimizely product suite.
What is Optimizely One?
Optimizely One is a comprehensive digital experience platform (DXP) designed to streamline and enhance your entire marketing lifecycle. It offers a unified solution that combines content management, content marketing, experimentation, commerce, and personalization capabilities. This fully integrated suite of products enables you to create, deliver, and optimize customer experiences more efficiently and effectively.
By leveraging Optimizely One, you can streamline workflows, improve collaboration, and accelerate time-to-market for your digital strategy. The platform's AI-powered features, such as content suggestions and automated personalization, help you deliver highly targeted and relevant experiences. Optimizely One's robust experimentation capabilities also allow you to test and iterate on user experiences so you can drive continuous improvement and optimize key performance indicators.
What is Optimizely Content Marketing Platform (CMP)?
Optimizely's Content Marketing Platform (CMP) is a comprehensive tool designed to streamline and enhance content creation, management, and distribution. It centralizes all your marketing content in one place, making organizing, collaborating, and publishing easier. The platform offers features like content calendars, workflow management, and asset libraries to help teams stay organized and efficient.
By using Optimizely CMP, marketers can improve the quality and consistency of their content. The platform's AI-powered tools can provide insights into content performance, helping teams identify opportunities for improvement. Optimizely CMP integrates seamlessly with other marketing tools, such as email marketing and CRM systems, to create a more cohesive and effective marketing strategy.
What is the Optimizely Content Management System (CMS)?
Optimizely's Content Management System (CMS) provides an intuitive interface that empowers marketers to create and edit content without extensive technical knowledge. With its drag-and-drop functionality and visual editor, you can quickly build and customize web pages without utilizing complex programming languages.
Optimizely CMS offers a range of features to enhance content management. It provides version control, allowing you to track changes and revert to previous versions if necessary. The platform also integrates with other Optimizely tools, such as personalization and A/B or multivariate testing, enabling you to deliver targeted and optimized content experiences. By using Optimizely CMS, you can improve your website's performance, enhance customer experiences, and drive better results.
What is Optimizely Web Experimentation?
Optimizely Web Experimentation enables you to test and optimize your website's performance. By conducting A/B and multivariate testing, you can compare different variations of web pages to identify the most effective design, content, and calls to action. This data-driven approach helps your organization make informed decisions to improve user experience, increase conversions, and drive revenue.
With Optimizely Web Experimentation, you can test various elements, including headlines, images, button colors, and page layouts. The platform provides real-time insights into each variation’s performance, allowing you to identify winning strategies and allocate traffic accordingly. By continuously testing and optimizing, you can stay ahead of the competition and deliver exceptional digital experiences.
What is Optimizely Feature Experimentation?
Feature Experimentation allows you to test and iterate on new features and functionalities across your entire marketing stack. By using feature flags, you can control the release of new features to specific user segments, minimizing risk and maximizing impact. This gradual rollout approach enables you to gather valuable user feedback and make data-driven decisions about feature adoption.
With Feature Experimentation, you can conduct A/B tests to compare different feature variations and identify the most effective design and functionality. By analyzing user behavior and performance metrics, you can optimize features to improve user experiences and drive business goals. The platform's advanced targeting capabilities allow you to personalize feature experiences for varied user segments, increasing engagement and satisfaction.
What is Optimizely Warehouse Native Analytics?
Optimizely Warehouse Native Analytics allows you to analyze your data directly within your data warehouse. This approach eliminates the need to extract and transfer data to separate analytics tools, streamlining analysis and ensuring data accuracy. By querying data directly from the source, you can gain faster insights and grow your business intelligence more efficiently.
Warehouse Native Analytics offers a range of benefits. It allows you to analyze data from multiple sources in a single platform, including web analytics, CRM, and email marketing. This unified view provides a comprehensive understanding of customer behavior and enables you to identify opportunities for improvement. The platform's advanced analytics capabilities, such as cohort and funnel analysis, help you uncover more impactful insights and optimize your marketing strategies.
What is Optimizely Personalization?
Optimizely Personalization provides you with the tools to deliver tailored digital experiences to individual users. By analyzing user behavior, preferences, and demographics, you can dynamically adjust website content, product recommendations, and marketing messages to resonate with each visitor. This personalized approach helps increase engagement, improve conversions, and drive customer satisfaction.
Optimizely Personalization offers a range of features to create highly targeted experiences. You can personalize content based on location, device type, and past purchase history. The platform also enables A/B testing of personalized experiences, allowing you to identify the most effective strategies. By leveraging Optimizely Personalization, you can deliver more relevant and engaging digital experiences that drive business growth.
What is Optimizely Configured Commerce?
Optimizely Configured Commerce is a robust eCommerce platform designed to help you build and manage complex online stores. It empowers your business to create personalized shopping experiences, optimize product configurations, and streamline checkout. With its flexible architecture, you can quickly adapt to changing market conditions and customer preferences.
By leveraging Optimizely Configured Commerce, you can improve customer satisfaction, increase sales, and reduce operational costs. The platform's advanced features, such as product recommendations, dynamic pricing, and abandoned cart recovery, help to drive conversions and boost revenue. Its seamless integration with other Optimizely tools like personalization and experimentation enables you to create a truly personalized and optimized customer experience and grow your commerce business.
What is Optimizely Digital Asset Management (DAM)?
Optimizely's Digital Asset Management (DAM) platform is a centralized platform designed to store, organize, and manage digital assets such as images, videos, and documents. It provides a single source of truth for all your marketing materials, making it easier for teams to find, access, and use the right assets.
Using Optimizely DAM, you can improve efficiency, enhance brand consistency, and accelerate time-to-market. The platform's advanced search and filtering capabilities make it easy to locate specific assets, while automated workflows streamline the asset approval and distribution processes. Optimizely DAM integrates seamlessly with other marketing tools, such as content systems and automation platforms, to create a more efficient and effective marketing workflow.
If your organization wants speed and safety in its experience platforms, Optimizely DAM is a great choice. It offers several governance and brand control functionalities to keep assets up to date and protected. The AI tools embedded in the DAM automate tasks like tagging and text generation to reduce the manual work involved in asset management.
What is the Optimizely Data Platform?
Optimizely Data Platform (ODP) centralizes and unifies customer data management. This consolidated customer data platform can ingest data from various sources, including websites, mobile apps, and CRM systems. You can gain a comprehensive understanding of customer behavior and preferences by bringing this data into a single platform. ODP’s unified view enables you to increase business intelligence, gain actionable insights, and deliver personalized experiences across channels.
ODP offers a range of features to help your business leverage its data effectively. It provides advanced analytics tools for data exploration and insights, allowing you to identify trends, patterns, and opportunities. Additionally, ODP can create detailed customer experience profiles, segment audiences, and automate personalized campaigns. ODP helps you improve engagement, drive conversions, and increase customer lifetime value.
Improve Digital Performance with Velir and Optimizely
As Gold-level Optimizely partners, we have in-depth training on every component of the Optimizely platform and years of experience integrating the product into our digital strategy. Optimizely provides our experts with all the tools they need to deploy and optimize powerful digital experiences that generate more revenue.
Optimizely Implementations
Our developers and strategists have deep experience implementing Optimizely products from scratch and redesigning implementations for better performance. We can help you build data-centric user experiences that drive value for your business.
Content Foundations
An effective content management platform is nothing without valuable, data-driven content. The Velir team can help you develop, deploy, and distribute your content with Optimizely CMP to improve customer engagement.
Maintenance and Support
No website or digital experience is ever truly finished. Velir offers bundled maintenance and support, training, consulting, and hosting services to continuously improve your site and ensure you're getting the most out of your Optimizely suite of products.
Data-Informed Decision Making
Even high-quality, structured data needs to be contextualized to drive business intelligence. We help our customers centralize, visualize, and contextualize their business data to make faster and more effective decisions to drive growth.
Maximizing Optimizely for Your Organization
If your business is using Optimizely, we can help you implement best practices and maximize the potential of each of its key components. Our team can work with you to craft data-focused user experiences that grow your business and help you achieve your goals.
We love creating standout user experiences with Optimizely. If you need to see measurable ROI, enhance your experimentation platform, improve your targeted messaging — or all the above — we can leverage Optimizely to make it happen. Contact us to get started today.