Tailor Every Customer Interaction with Acquia Convert

Brands that still rely on generic, one-size-fits-all marketing are falling behind. That’s because people don’t just expect better digital experiences — they demand interactions that feel customized to them. To stay relevant, your organization must rethink how it delivers experiences in an AI era, prove it knows each customer’s needs, and deliver meaningful, personalized moments at every touchpoint.

Enter Acquia Convert, a powerful solution that empowers your organization to shape every interaction based on user behavior, preferences, and context. Acquia Convert sits at the intersection of personalization and optimization, providing the tools to test, adapt, and continually improve experiences — and that’s exactly what your audiences need. 

Why You Need to Tailor Individual Digital Experiences

Personalization is the standard your audiences use to decide whether to engage or move on. Generic messaging simply won’t cut it in a world where your competitors are one click away. With Acquia Convert, your brand can experiment rapidly, personalize content at scale, and create cohesive journeys that adapt in real-time.

This approach transforms your digital presence from static and generic to dynamic and deeply relevant, driving greater engagement, higher conversions, and increased loyalty.

So, what does this look like in practice? Here are a few simple ways Acquia Convert can make your digital experiences feel more personal.

1. Website Personalization at Scale

Deliver targeted content variations based on user segments such as location, device, or past interactions. For example, show returning visitors a special offer or highlight local events for region-specific audiences. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. Personalization builds trust and keeps your audiences coming back for more.

2. A/B and Multivariate Testing

Run robust experiments to test headlines, CTAs, imagery, or entire page layouts — and then automatically optimize for the best-performing combinations. Continuous experimentation helps you make data-backed decisions that boost performance. Over time, these small, data-driven tweaks add up to higher engagement and stronger conversion rates.

3. Real-Time Behavioral Targeting

Leverage real-time data to serve up recommendations or promotions based on actions a user takes on your site, like viewing specific products or abandoning a cart. This helps re-engage users and move them closer to conversion. When done well, this approach can reduce bounce rates and turn missed opportunities into loyal customers.

Outpace Your Competition – Partner with Velir

As an Acquia Elite Partner, Velir has deep expertise in deploying, customizing, and maximizing the impact of Acquia Convert and the broader Acquia Experience Platform. We help organizations like yours transform how they connect with their audiences — combining strategy, creative, and technology to deliver truly personalized experiences that drive results.

Ready to see how Acquia Convert can transform your digital strategy? Start a conversation with us.