Jill Grozalsky Roberson Named Velir’s Digital Marketing VP
We’re excited to announce that Jill Grozalsky Roberson, an award-winning digital marketer, and customer experience leader, has joined the Velir team as VP of Digital Marketing.
Jill joins us with over 12 years of experience in the digital marketing field, as well as expertise in personalization, testing, omnichannel marketing strategies, and helping clients maximize their investments in marketing technology.
As VP, Jill will leverage her strategy, digital marketing, customer experience, and marketing technology expertise to boost Velir’s digital marketing practice. She will build on our history of developing and integrating systems by expanding the services that help our clients execute holistic digital marketing strategies to achieve their desired outcomes.
“We’re thrilled to have Jill join our team at Velir. Her wealth of digital marketing experience allows us to significantly expand how we can use technology to craft engaging and innovative digital strategies that elevate our clients' brands.”
Jill’s customer-centric approach to marketing and her ability to keep a pulse on digital marketing trends across industries, have made her a sought-after speaker, guest blogger, and thought leader in the industry. She has spoken at several events including NRF: Retail’s Big Show, the Digital Marketing for Financial Services conference series, Content Marketing World, and Content Tech.
Before joining Velir, Jill served as Senior Director of Product Marketing at Sitecore. While she was there, she supported Sitecore’s expansion of their portfolio and go-to-market strategies for their composable, SaaS digital experience solutions for content, engagement, and commerce which enable brands to create memorable connections with their customers through innovative digital experiences.
“Brand perception is created from an increasing number of consumer touchpoints. As the list of communication channels increases, the importance of having strong, impactful, and engaging digital marketing plays a critical role in creating connections, driving conversions, and establishing brand loyalty. Velir’s digital marketing practice will help our clients craft strategies that not only increase awareness and conversions but develop long-lasting relationships that build both trust and loyalty between brands and their audiences.”
To learn more about Velir’s new Digital Marketing department, read Jill’s post on how her team will support Velir's mission.
Velir is a digital agency that shapes meaningful ideas into memorable digital experiences for clients ranging from trade associations to Fortune 50 brands. Our people-first culture and low-ego workplace embrace experimentation, collaboration, and continuous improvement.