Velir Achieves Platinum Partner Status with Optimizely, Strengthening Digital Experience Leadership
Velir is proud to announce that we have been certified as a Platinum Solution Partner by Optimizely, a leading Digital Experience Platform (DXP) provider. This upgraded status and milestone underscores Velir’s position as a trusted leader in crafting transformative digital experiences by showcasing our growing expertise in the Optimizely ecosystem, our expanded roster of certified team members, and our unwavering commitment to delivering exceptional outcomes for clients.
The Platinum tier is one of Optimizely’s top Solution Partner levels, reserved for partners who demonstrate comprehensive competency across the Optimizely product suite, extensive implementation experience, and high levels of specialization and certified resources.
As a Platinum Partner, Velir joins an exclusive group of agencies globally that meet these high standards of excellence.
What This Means for Our Clients
With this upgraded partner status, clients working with Velir can expect:
- Even deeper technical proficiency and faster, more reliable implementation of Optimizely’s CMS, personalization, experimentation, commerce, and data tools
- Access to more specialized features, extensions, and product integrations earlier as we expand our specializations
- Enhanced support and collaboration driven by Optimizely’s partner‑enablement resources at the Platinum level
- Continued innovation in digital experience strategy, combining AI, data insights, and experimentation to deliver measurable ROI
- A distinct competitive advantage through our proven ability to help clients outperform their peers in speed-to-market, optimization, and delivering differentiated digital experiences
Our Journey to Platinum
Since earning Gold status in early 2025, Velir has accelerated its investment in Optimizely expertise. Key milestones include:
- Expanding the number of Optimizely Certified Professionals across development, product, and strategic roles
- Adding new Optimizely product specializations to our portfolio including experimentation
- Completing advanced training and education programs through Optimizely
- Delivering larger, more complex customer digital experience transformations leveraging the full Optimizely One platform
One recent example is our work with Henry Schein One, where Velir rebuilt their site using Optimizely’s DXP. That project consolidated multiple brand experiences into a unified, personalized digital hub, improving user engagement and enabling more efficient content management across channels.
"Achieving Platinum status with Optimizely is more than just a badge, it’s evidence of our deep technical, design, and strategic investment in delivering digital experiences that don’t just perform but transform. Our team is now more capable than ever of leveraging the full spectrum of Optimizely’s DXP, experimentation, personalization, and AI capabilities to help our clients stay ahead in a rapidly evolving digital landscape."
The Optimizely Advantage
Optimizely One, Optimizely’s integrated Digital Experience Platform (DXP), equips marketers and digital teams with a comprehensive, unified toolkit — including content management, commerce, personalization, experimentation, and analytics — all within a flexible, composable architecture. Its AI-accelerated features, including the embedded smart assistant Opal, empower teams to work faster and more effectively through generative AI, intelligent insights, and automated recommendations.
The platform is designed to help organizations quickly respond to changing market conditions, optimize customer journeys, and drive measurable business results.
A commissioned Total Economic Impact™ study by Forrester Consulting found that organizations implementing Optimizely’s DXP achieved a 370% return on investment (ROI) and $9.84 million in net present value (NPV) over three years. Additionally, teams reported $1.1 million in savings due to increased developer productivity. These outcomes underscore the platform’s ability to boost operational efficiency and deliver significant long-term value.
Optimizely has also been recognized as a leader in eight analyst reports, reinforcing its position as a top choice for enterprises seeking to modernize their digital ecosystems.
For organizations evaluating DXPs, achieving Platinum Partner status is a strong signal of a partner's capability, reliability, and scale. Velir’s elevation to this top-tier partnership with Optimizely demonstrates our continued investment in helping clients realize the full potential of their digital strategies — and our ability to lead ambitious, enterprise-scale digital transformations that deliver results.
About Optimizely
At Optimizely, they’re on a mission to help people unlock their digital potential. They do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, their industry-first operating system for marketers, Optimizely offers teams flexibility and choice to build their stack their way with their fully SaaS, fully decoupled, and highly composable solution. Optimizely helps companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints — all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across their 21 global offices and has 700+ partners. They are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, they live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
About Velir
Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By leading with data and integrating insights into every project, we create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, our dedicated data studio, which transforms complex data into actionable strategies. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth.
Contact Velir to discuss how we can help you with your next digital marketing project.