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Channel Planning
Multichannel content management to streamline your marketing operations
User journeys are non-linear and often occur across many brand touchpoints. That’s why it’s critical to predict the content and functionality your audiences need across these journeys and to develop cohesive messaging that meets them where they are regardless of the channel they’re using. From owned properties to social and paid media, we help you understand and define the role each digital marketing channel can play in developing a more meaningful relationship with your audiences.
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Content Management & MonitoringWe manage your communication channels by scheduling and posting content to meet your audiences where they are. We also monitor your channels at agreed-upon intervals to reply to inquiries, to elevate important questions and comments your audiences have, and to help you respond in a timely manner.
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Channel Script CreationBy understanding your audiences and their needs, we form strategic responses to their common questions, requests, messages, and comments on your social media platforms. We vet these responses through our knowledge of your brand voice, so your social media managers have on-brand responses they can use to improve response times and streamline daily operations.
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Ongoing Content Calendar ManagementTo ensure your team consistently engages audiences across channels, we create a strategic multi-month content calendar for your team. By building the calendar we also offer you a bird's-eye view of your content so we can help you fill in any gaps and plan around key events, dates, and launches.
We create engaging digital experiences for influential brands
Ivy League Business School
We worked with an Ivy League business school's Career Center to change student perceptions of its services.
Read our case study