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Experiences designed to fit your audiences’ needs

The best user experience (UX) design comes from empathizing with the people using your digital experience. Our UX practice leverages qualitative and quantitative data like audience research, user interviews, and usability testing to create that empathy by learning what your users need. Using these inputs, we can craft navigation and information architecture that streamline your product and user flows, so your digital experience delivers your audiences what they need, when they need it.
  • User Tasks & Needs Research
    How do your audiences actually use your website or app? Our experience designers uncover qualitative data using interviews, contextual inquiry, and usability testing, and pair it with quantitative data such as analytics and surveys, so that we can design a system that puts your audiences’ goals first.
  • Navigation & Information Architecture
    If your audiences are struggling to find what they're looking for, or finding your product unintuitive, the problem might be how your content is structured. We examine users’ real goals and tasks, leveraging audience journeys, landscape analysis, and testing to create useful, meaningful taxonomies and improved wayfinding.
  • Data Visualization
    For two decades, we’ve translated complex data into compelling dynamic visuals that tell engaging, impactful stories. To craft beautiful data visualization experiences, we engage with you through powerful collaboration and a streamlined co-design process, keeping you in close communication with our team.
  • Concepting & High-Fidelity Prototyping
    What will your product look like? What will it feel like to use? How well will it solve the problem at hand? Clean, clear prototypes can be very effective at communicating vision and decisions. To help communicate a vision while defining core functionality, we create realistic, high-fidelity, clickable prototypes that show our best representation of the finished experience.
  • UX Team Staff Augmentation
    If you lack dedicated UX expertise in-house or have more work than UX team members to support them, we’re here to help. We have years of experience seamlessly fitting into existing teams and working in staff augmentation models for both clients and agency partners. Working with us increases your bandwidth and expertise on demand.
  • Product & User Flow Optimization
    Starting from a baseline existing product, our team optimizes user flows and reduces time on tasks, eliminating friction, increasing conversions, and making it more accessible and pleasurable to use.

Design memorable audience experiences. Reach out to learn how.

We'll help you understand your audiences and work together with you to design streamlined user flows that significantly enhance your digital experience.
We create engaging digital experiences for influential brands
Velir developed a microsite for Museum of Science, Boston’s Project Vaccine exhibit that extends the physical exhibit into a bilingual digital experience.
Read our case study
A group of city buildings with business logos at their tops
We streamlined American Bankers Association (ABA)’s Ecommerce to better serve members by combining multiple shopping carts into a single cohesive experience.
Read our case study
A couple sitting on the ground at night looking up at the stars.
We helped CUNA Mutual Group redesign its TruStage® Insurance website into a dynamic, personalized, and accessible one-stop customer experience.
Read our case study
Museum of Science, Boston
Velir developed a microsite for Museum of Science, Boston’s Project Vaccine exhibit that extends the physical exhibit into a bilingual digital experience.
Read our case study
A group of city buildings with business logos at their tops
American Bankers Association
We streamlined American Bankers Association (ABA)’s Ecommerce to better serve members by combining multiple shopping carts into a single cohesive experience.
Read our case study
A couple sitting on the ground at night looking up at the stars.
CUNA Mutual Group
We helped CUNA Mutual Group redesign its TruStage® Insurance website into a dynamic, personalized, and accessible one-stop customer experience.
Read our case study

Our thoughts on user experience

Now that you know what we do, see what we've done for our clients.