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Experiences designed to fit your audiences' needs

  • User Tasks & Needs Research
    How do your audiences actually use your website or app? Our experience designers uncover qualitative data using interviews, contextual inquiry, and usability testing, paired with quantitative data such as analytics and surveys, so that we can design a system that puts a user’s goals first.
  • Navigation & Information Architecture
    If your audiences are struggling to find what they are looking for, or finding your product “unintuitive,” the problem might be how your content is structured. We examine a user’s real goals and tasks, leveraging audience journeys, landscape analysis, and testing to create useful, meaningful taxonomies and improved wayfinding.
  • Data Visualization
    For two decades, we’ve translated complex data into compelling dynamic visuals that tell engaging, impactful stories. To craft beautiful data visualization experiences, we engage with you through powerful collaboration and a streamlined co-design process, keeping you in close communication with our team.
  • Concepting & High-Fidelity Prototyping
    What will your product look like? What will it feel like to use? How well will it solve the problem at hand? Clean, clear prototypes can be very effective at communicating vision and decisions. To help communicate a vision while defining core functionality, we create realistic, high-fidelity, clickable prototypes that show our best representation of the finished experience.
  • Concept Testing & Validation
    Validating a design is based on much more than a best practice or a gut feeling. To find evidence of a product’s promise (or its weaknesses), we use industry-standard testing methodologies and we conduct multiple rounds of user testing. First, we test the navigation and taxonomies themselves via tree testing and card sorting. Next, we test layouts and messaging via first-click testing and moderated usability testing. During testing, we give each participant the critical list of tasks to complete so we can measure how well the proposed solution addresses and facilitates audience goals.
  • Product & User Flow Optimization
    Starting from a baseline existing product, our team optimizes user flows and reduces time on tasks, eliminating friction, increasing conversions, and making it more accessible and pleasurable to use.

Design memorable audience experiences. Reach out to learn how.

We'll help you better understand your audiences and their needs so we can design the ideal way for them to engage with your brand.
We create engaging digital experiences for influential brands
Two men working to harvest cranberries in a cranberry bog.
We partnered with the Commonwealth of Massachusetts to design a constituent-focused website that serves 6.5 million people.
Read our case study
An urban greenhouse.
We made content more accessible and easier to manage for a global association's gated member site.
Read our case study
A young family plays in their home.
We redesigned the National Association of Home Builders (NAHB) website to make their member resources easier to find, and we rebuilt their Ecommerce site from the ground up to make their digital experience feel more cohesive.
Read our case study
Two men working to harvest cranberries in a cranberry bog.
Commonwealth of Massachusetts
We partnered with the Commonwealth of Massachusetts to design a constituent-focused website that serves 6.5 million people.
Read our case study
An urban greenhouse.
Urban Land Institute
We made content more accessible and easier to manage for a global association's gated member site.
Read our case study
A young family plays in their home.
National Association of Home Builders
We redesigned the National Association of Home Builders (NAHB) website to make their member resources easier to find, and we rebuilt their Ecommerce site from the ground up to make their digital experience feel more cohesive.
Read our case study

Our thoughts on user experience

How to Improve the Telehealth Patient Experience
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Using Multilevel Navigation to Meet Accessibility Standards
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The Role of Usability Testing in Velir’s Design Process
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Now that you know what we do, see what we've done for our clients.