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Experiences designed to fit your audiences' needs

  • User Tasks & Needs Research
    How do your audiences actually use your website or app? Our experience designers uncover qualitative data using interviews, contextual inquiry, and usability testing, paired with quantitative data such as analytics and surveys, so that we can design a system that puts a user’s goals first.
  • Navigation & Information Architecture
    If your audiences are struggling to find what they are looking for, or finding your product “unintuitive,” the problem might be how your content is structured. We examine a user’s real goals and tasks, leveraging audience journeys, landscape analysis, and testing to create useful, meaningful taxonomies and improved wayfinding.
  • Data Visualization
    For two decades, we’ve translated complex data into compelling dynamic visuals that tell engaging, impactful stories. To craft beautiful data visualization experiences, we engage with you through powerful collaboration and a streamlined co-design process, keeping you in close communication with our team.
  • Concepting & High-Fidelity Prototyping
    What will your product look like? What will it feel like to use? How well will it solve the problem at hand? Clean, clear prototypes can be very effective at communicating vision and decisions. To help communicate a vision while defining core functionality, we create realistic, high-fidelity, clickable prototypes that show our best representation of the finished experience.
  • Concept Testing & Validation
    Validating a design is based on much more than a best practice or a gut feeling. To find evidence of a product’s promise (or its weaknesses), we use industry-standard testing methodologies and we conduct multiple rounds of user testing. First, we test the navigation and taxonomies themselves via tree testing and card sorting. Next, we test layouts and messaging via first-click testing and moderated usability testing. During testing, we give each participant the critical list of tasks to complete so we can measure how well the proposed solution addresses and facilitates audience goals.
  • Product & User Flow Optimization
    Starting from a baseline existing product, our team optimizes user flows and reduces time on tasks, eliminating friction, increasing conversions, and making it more accessible and pleasurable to use.

Design memorable audience experiences. Reach out to learn how.

We'll help you better understand your audiences and their needs so we can design the ideal way for them to engage with your brand.
We create engaging digital experiences for influential brands
Velir developed a microsite for Museum of Science, Boston’s Project Vaccine exhibit that extends the physical exhibit into a bilingual digital experience.
Read our case study
A group of city buildings with business logos at their tops
We streamlined American Bankers Association (ABA)’s Ecommerce to better serve members by combining multiple shopping carts into a single cohesive experience.
Read our case study
A couple sitting on the ground at night looking up at the stars.
We helped CUNA Mutual Group redesign its TruStage® Insurance website into a dynamic, personalized, and accessible one-stop customer experience.
Read our case study
Museum of Science, Boston
Velir developed a microsite for Museum of Science, Boston’s Project Vaccine exhibit that extends the physical exhibit into a bilingual digital experience.
Read our case study
A group of city buildings with business logos at their tops
American Bankers Association
We streamlined American Bankers Association (ABA)’s Ecommerce to better serve members by combining multiple shopping carts into a single cohesive experience.
Read our case study
A couple sitting on the ground at night looking up at the stars.
CUNA Mutual Group
We helped CUNA Mutual Group redesign its TruStage® Insurance website into a dynamic, personalized, and accessible one-stop customer experience.
Read our case study

Our thoughts on user experience

How to Improve the Telehealth Patient Experience
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Using Multilevel Navigation to Meet Accessibility Standards
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The Role of Usability Testing in Velir’s Design Process
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Now that you know what we do, see what we've done for our clients.