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Data Strategy & Integration
Data insights to drive your decision making
Deriving insights from data in singular data sources has finite business value. But increasing your maturity as a data-driven organization is as much a philosophical shift in the way you think about data as it is a set of intentional operational changes in how your organization handles data. We challenge your perceptions of what’s possible with data by determining how to break down data silos. Then we helping you integrate your data sources so your organization can offer more personalized marketing and make more informed data-driven decisions.
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Data IntegrationOur data integration and pipeline services break down data silos. By tapping into and connecting your customer data, we empower you to deliver unique personalized experiences that increase audience engagement.
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Data ActivationYou probably have access to mountains of customer data, but you might not know how to activate so you can deliver results. To do that, we start by working across your business to find and connect data silos.
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Website Behavior AnalyticsTo drive effective change throughout your website, we use the power of data to drive our decisions. Together, we'll determine the most effective metrics for measuring your website's performance, help you analyze the data collected on an ongoing basis, and provide impactful recommendations to help you meet your digital goals.
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CDP ImplementationMany technologies have promised "360 views" of customers, but none truly delivered before the arrival of Customer Data Platforms. CDPs are built from the ground-up to connect your marketing technologies and coordinate the flow of customer behavior and intent data.
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Data Warehouse ImplementationThere's no doubt that your business is generating more data than it did five years ago, but can you organize and make sense of it? A thoughtful data warehouse implementation enables marketers, product managers, sales reps, and others to tap into the data your business generates and use it to make decisions.
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Data Science & Machine LearningTraditional marketing reports focus on a single digital channel at a time. We can join data generated by all your marketing channels and make it available for data mining, advanced analysis, and machine learning. With integrated data, you'll receive improved predictions, make better decisions, and keep your audiences happier.
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PersonalizationWe help you segment your messaging and use intelligent content recommendations to create an optimized personalization strategy.