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Personalization to improve your audience experiences
The role of personalization and the opportunities to personalize content are unique to every organization. When personalization isn’t based on a strategy directly tied to your business goals, it can be gimmicky and harmful to your brand’s reputation. That’s why we work with you to define and execute a measurable personalization strategy that provides tangible value to your organization.
Personalization StrategyMany businesses understand that personalization is critical to improving customer experience but lack the roadmap necessary to define and execute personalized experiences. Velir’s strategic framework helps break this challenge into a series of incremental decisions that leave you with audience segments, personalized messages, and personalized moments. Finding the combinations of these items that make the most impact on your business is the job of a Velir strategist.
Measurement & OptimizationLaunching personalized experiences is just the first step in a long journey of continual improvement and optimization. With proper measurement and tracking, you can manage your personalization roll-out by continually refining and testing changes. With this data at your fingertips, your team can confidently share results and ROI.
OperationsVelir recognizes that implementing personalization is not a set-it-and-forget-it-activity. Content administrators need tools to manage personalized experiences at a macro and micro-level. It’s for this reason that we’ve developed procedures that help teams manage workflows, reporting, and oversight of their personalized experiences.
TrainingThe biggest barrier to deploying personalized experiences often has nothing to do with technology, but with empowering staff with the right skills and knowledge to be successful. That's why Velir provides workshops and training stacked with methods and tips for deploying, managing, and measuring personalized experiences for Sitecore XP and Acquia Personalization.
We create engaging digital experiences for influential brands
Urban Land Institute
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We made content more accessible and easier to manage for a global association's gated member site.