Redefining Agility: A Credit Origination Success Story with Acquia
Overview
Our client helps banks and retailers offer store-branded credit cards to non-prime consumers—boosting access to credit while driving brand loyalty, customer growth, and retention. To better serve both consumers and merchant partners, they needed to modernize their digital infrastructure. Their goal? A faster, more scalable way to launch branded credit portals. Enter Acquia CMS.
By adopting Acquia’s low-code/no-code Site Studio, they aimed to give marketing teams more control, reduce reliance on developers, and streamline content management. That’s where Velir stepped in—to bring this digital vision to life.
Challenge
Our client’s legacy CMS, while adequate for supporting one or two portals, quickly became a bottleneck as the need for dozens of distinct credit origination portals emerged. The platform lacked the flexibility, scalability, and modular architecture necessary to meet evolving business demands. Templatization was virtually nonexistent, and the absence of reusable components or a comprehensive design system made each portal launch a time-consuming, manual effort. As a result, the organization was unable to respond swiftly to growth opportunities. To overcome these limitations, the client sought a fully streamlined and automated portal creation framework—one that would not only accelerate deployment but also allow internal teams to shift focus from operational execution to strategic innovation and market expansion
The client’s challenges included:
- Seamlessly migrate our client from their legacy CMS to Acquia Site Studio without disrupting day-to-day operations, ensuring business continuity while laying the foundation for scalable digital growth.
- Empower the marketing team with the ability to automatically create new sites and associated functionality, reducing reliance on IT and accelerating time-to-market for new campaigns and products.
- Implement a low/no-code solution to simplify site creation and management, enabling broader team adoption, minimizing training overhead, and increasing operational efficiency.
- Develop comprehensive solution documentation and training, expanding the internal knowledge base to reduce support dependencies and ensure long-term sustainability and self-sufficiency.
Approach
We set out to give our client a repeatable, strategic foundation for launching branded credit origination portals at scale. Our approach was structured and collaborative—beginning with discovery and requirements gathering, followed by planning, execution, and enablement.
Throughout the engagement, we prioritized efficiency, flexibility, and long-term sustainability. By the end of the project, the client was equipped with the knowledge, tools, and processes to accelerate future portal launches with greater independence and confidence.
Our approach included:
- Strategic Discovery – Go beyond surface-level requirements to deeply understand our client’s business goals, legacy content landscape, and mission-critical integrations—ensuring alignment between digital strategy and operational needs.
- Experience-Driven Design – Define a scalable architecture and content model built for growth, including intelligent page specifications, streamlined workflows, and robust plans for data privacy, governance, and migration.
- Modular, Scalable Build – Develop reusable, template-based components and one-click site generation capabilities that dramatically accelerate delivery while maintaining brand integrity and functional consistency.
- Enablement & Launch – Orchestrate seamless site rollouts paired with comprehensive training, documentation, and code hand-offs—giving internal teams the autonomy to sustain and expand their digital ecosystem with confidence.
Solution
Our client transformed their rigid, high-effort credit origination portals into dynamic, templatized Acquia sites—enabling rapid deployment for new credit partners with minimal lift. Velir delivered a powerful automation framework that dramatically reduced manual workloads, slashed development costs, and empowered the marketing team to launch with speed and agility.
Through hands-on training, robust documentation, and reference tools, we ensured the client could own and evolve the solution independently. Velir didn’t just migrate content—we modernized the entire digital experience, unlocking greater efficiency for internal teams and a seamless, more engaging experience for end users.
Results:
- Successful migration of our client’s legacy CMS to two Acquia Site Studio websites.
- Development of a scalable launch framework to rapidly deploy branded credit origination portals across dozens of partner relationships.
- Implementation of a flexible, low/no-code Acquia solution—empowering non-technical users to manage and scale digital experiences with ease.
- Creation of customized analytics dashboards to track, visualize, and act on key performance indicators in real time.
"Agility is the name of the game—and now our client can launch and scale credit origination portals faster and more efficiently than ever. We're excited to keep partnering with them as they accelerate growth and expand their market reach.”