Connecting Online and Offline Behaviors with the Sitecore Experience Platform
As a digital agency, we've helped many of our clients overcome their digital marketing challenges with the help of the Sitecore Experience Platform. This is the first in a series of posts that explores real world examples of these solutions. In this post, we uncover how Sitecore can serve as a centralized technology hub to provide seamless customer experiences across all channels and brand touch points -- both online and offline.
Building on a foundation of content management, Sitecore now offers a full suite of digital marketing capabilities including:
- A/B testing
- Site personalization
- Digital analytics
- Omni-platform user tracking
- Data collection at an enormous scale with MongoDB
These features allow companies to get a comprehensive view of how their customers and audiences are interacting with their brand. Consider the scenario in which an anonymous user finds your website via a Google search. After browsing, she leaves your website — no email signup, no purchase. She goes on to visit your website two more times with a similar result. The only artifact of her visit is a single anonymous user aggregated into your site stats within Google Analytics. This is a catastrophe!
By bringing Sitecore into the mix, you now have the key to connecting data across all systems and associating contact information with this anonymous user.