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As we approach the end of the year, we’d like to take a moment to reflect on all the great opportunities we’ve had the chance to be a part of in 2017, from meaningful client projects and relationships to impactful conferences and events. Here are some of the highlights we're especially excited about from the year.

Our Agency

By the Numbers

Velir continued to make great strides forward in a number of areas, and the size of our various teams was no exception. At the close of 2017 we're proud to have over 130 employees as part of the Velir family. Check out some of our other stats from this year:

  • We added 31 new employees to the Velir team.
  • Together we worked on a total of about 200 projects.
  • Our indomitable dev team cranked out over 59,000 hours of code!

employees at holiday party
employees at holiday party

Areas of Growth

We experienced some very exciting growth this year in key new business verticals including healthcare, education, and B2C, while continuing to see strong expansion in our associations, B2B, and nonprofits and foundations verticals.

From a capabilities standpoint, we continued to refine our position as a fully-integrated agency that is the sole provider of our clients’ digital needs. We’ve seen a tremendous amount of growth across all our service areas and are vested in integrating, expanding, and maturing them further. Key areas of focus in 2017 included:

  • Data Storytelling
  • Digital Strategy & Creative

Data Storytelling 

Andy Krackov, a leading data strategist from the public sector, joined Velir as VP of Data Strategy to expand our data storytelling practice. Andy’s primary focus is to help our clients leverage data to create real-world impact. Research, advocacy, and other organizations that want to make an impact with data need partners who can not only help them gather and visualize data, but also conduct audience research and create communication strategies to fundamentally transform the way they engage audiences and inspire change. Having Andy come on board at Velir reflects our vision to round out our data services to meet these changing dynamics. 

Andy Krackov speaker at Civic Makers

Andy Krackov, guest speaker at Civic Makers

Digital Strategy & Creative

Jenn Blazejewski Chief Strategy Officer Velir

Velir was also excited to announce that Jenn Blazejewski joined the team as Chief Strategy Officer to integrate and expand our digital strategy, design, and UX practices. Jenn previously headed up the Experience Strategy practice at DigitasLBI. She has consulted across industries and business issues including digital, customer acquisition, growth, loyalty, and measurement strategies, for clients including Bank of America, Reebok, Bristol-Myers Squibb, Dunkin’ Brands, Mattel, and Iron Mountain.


Nathan Tia Creative Director Velir

We also welcomed Nathan Tia to the team as Creative Director to head up our Visual Design and Branding practice. With an extensive creative background and skillset, Nate’s branding and designs are built on concept and intuition with well-implemented solutions. He has been getting real results for clients in the consumer electronics, industrial, food, and service industries for over 15 years, and has been an integral part of traditional marketing, web initiatives, and overall rebranding efforts. 

Our Work


At the end of the day it all comes down to the work, and we’re grateful to have been a part of highly meaningful, challenging, and impactful projects this year. Some of the noteworthy efforts include:

Massgov homepage screenshot

Velir in collaboration with EOTSS (Executive Office of Technology Services & Security) took on the extensive redesign of to make the site more constituent-centric. The new was successfully launched in October!


Screenshot of Purpose data visualization about shift workers

This interactive data visualization featuring data from a variety of sources shows shift workers by the numbers, and the challenges and pressing issues they face on a daily basis.


Screenshot of Spectrum’s

We made updates and created new components for Spectrum’s, personalizing the experience for patients and caregivers, allowing them to quickly and efficiently execute specific tasks related to their health care.


Boston College Center for Corporate Citizenship website screenshot

The Center for Corporate Citizenship at Boston College was looking for an updated look and enhanced functionality to replace their aging CMS. To reduce costs, we leveraged a templating system, mapping the designs to components and necessary functionality.


We focused on creating a world-class digital brand for Drexel University’s College of Engineering by unifying individual department sites into one cohesive experience. We delved into defining user personas to present customized content and user journeys, and helped create a taxonomy-powered site as part of a comprehensive redesign.

New Clients

We are proud to welcome 22 new clients to the Velir portfolio this year. While we can’t mention a few of them due to confidentiality reasons, here are a handful that we wanted to call out.  

  • ACHE (American College of Healthcare Executives)
  • AORN (Association of Perioperative Registered Nurses)
  • CAEP (Council for the Accreditation of Educator Preparation)
  • Drexel University
  • Fallon Health
  • Haemonetics
  • Harvard Library
  • IANA (Intermodal Association of North America)
  • IFT (Institute of Food Technologists)
  • Kimberly-Clark Corporation
  • National Fire Protection Association
  • National Quality Forum
  • Penn Foster
  • Purpose
  • Rochester Regional Health System

Logos of Velir's 2017 clients

Industry Conferences

Velir sponsored, attended, and presented at a number of conferences this year including:

  • Acquia Engage
  • All In: Data for Community Health National Meeting
  • BBJ (Boston Business Journal) Power Breakfast on Healthcare
  • California Innovation Playbook for Government Change Agents
  • Civic Mornings - Data Storytelling with Velir
  • Civic Technology conference
  • DrupalCon
  • frank: Essential Resource for Driving Social Change
  • Health 2.0
  • HCIC (Healthcare Internet Conference)
  • National Center for Public Performance conference
  • PersoniFest
  • Sitecore Symposium

Collage of photos of Velir at Sitecore Symposium 2017

Sitecore Symposium 2017

Our People

Professional Growth Initiatives

Velir is passionate about helping employees thrive in their careers and lives by supporting their growth through a variety of initiatives and programs. Here are a few workshops and events from this year:

  • Monthly, company-wide Lunch and Learns on a variety of topics from web security to storytelling, to showcase internal expertise and spread subject matter knowledge
  • Sponsor of She Geeks Out events, as well as hosting of these events at Velir offices
  • A series of women’s mentorship workshops and a community panel event
  • Management training
  • Design-thinking workshop
  • Quarterly financial education sessions
  • Sitecore New England User Group meetups

Collage of photos from She Geeks Out event hosted at Velir

Velir hosted the December 2017 She Geeks Out event, welcoming members of the greater Boston community to our offices for an exciting and informative evening!

Community & Volunteering

Velir is committed to investing in our local community. We offer dedicated volunteer hours during the year for employees to contribute their efforts to a volunteer organization / event of their choice. Here are some of the initiatives we were involved with this year:

  • Philanthropic Contributions: Velir is a major financial supporter of Gallery 263, a local gallery and mixed-use space, local chapters of the Boys and Girls Club of Middlesex County, and the American Heart Association.
  • Volunteering:  Our employees volunteered at a number of organizations including the Boys and Girls Club of Middlesex County, The Food Project, and the Kennedy School STEAM Career Fair.

Velir logo as premier sponsor featured in Boys and Girls Club Inspiration Celebration brochure

Velir was honored to be a Premier sponsor of the Inspiration Celebration for the Boys and Girls Club of Medford and Somerville for the 4th consecutive year.

Velir employees volunteer photo at The Food Project farm

Velir employees volunteered several times this year at The Food Project, a nonprofit dedicated to sustainable agriculture. A significant portion of the food from the farm is donated to local hunger relief organizations.

Velir team at American Heart Association Heart Walk

On Saturday September 9, 2017, Velir participated in the American Heart Association Heart Walk. The Velir team raised nearly $2000 for this worthy cause!

Events & Fun

We pride ourselves on hosting fun and exciting events throughout the year for our employees and community. Here’s a peek at some of our memorable events from 2017:  

  • Yoga and kickboxing sessions
  • Game nights, sip & knit, paint night
  • Monthly bagel Fridays
  • Apple picking trip
  • Brooklyn Boulders Somerville rock climbing outings
  • Gallery 263 Art Exhibition
  • Summer, Halloween, and holiday company parties

Sitecore Hackathon teams at Velir

Sitecore Hackathon March 3-5th 2017: This year’s Sitecore Hackathon featured 92 teams from 26 countries. Velir sent two teams, Alternative Facts (Daniel DeLay, Chris Smith, Corey Caplette) and admin/b (Ed Schwehm, Dan Solovay, Nicole DuRand).

Employees viewing solar eclipse outside of Velir offices

Eclipse viewing outside of office on the afternoon of August 21st

Velir employees playing cornhole at annual summer party

A cornhole playoff at the annual summer party

Velir employees rock climbing at BKB Somerville

Rock climbing at Brooklyn Boulders Somerville

Velir employees participating in Yulefest 2017 5k run

Yulefest 2017 5k run

And finally, some interesting stats on how this all gets done!

Infographic of Velir consumption of coffee, candy, etc.

As we close up the year, we’d like to express our gratitude to our clients for allowing us to partner with them on incredible, rewarding projects. We’d also like to extend a big thank you to all the members of the Velir team, and our partners, family, and friends for helping make 2017 successful! We look forward to connecting in 2018. Happy New Year!


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