Sitecore CDP & Sitecore Personalize: A Love Story

Peanut butter and jelly. Grilled cheese and tomato soup. Thelma and Louise. Lucy and Ricky. These are a few classic pairs you might recognize.

On this Valentine’s Day though, I wanted to talk about another perfect pair that you might not know about in your Martech ecosystem. It’s Sitecore CDP and Sitecore Personalize, two technologies that can operate alone but are better together.

In 2021, Sitecore acquired a company called Boxever which provided a 360-degree view of your customers and acted as your organization's marketing brain with its real-time personalization, decisioning, and experimentation functionality.

To support its mission of offering a complete composable portfolio, Sitecore chose to break out Boxever's capabilities into two distinct products:

• Sitecore CDP which lets you create secure, unified customer profiles from historical, transactional, or behavioral data for every customer
• Sitecore Personalize which empowers your teams to deliver tailored experiences to every customer on any channel at scale via a fully cloud-native, API-first platform

One of the great things about Sitecore offering this functionality in two discreet solutions is that you have more choices in how you collect data and deliver personalization. If you already have a customer data platform (CDP) in place or want to leverage a different CDP like Segment, with Sitecore Personalize you can do that. If you want to use Sitecore CDP with a different personalization engine, that’s possible too.

And while Sitecore offers these tools as standalone solutions, there are significant benefits to leveraging them together to connect your brand with its audiences via omnichannel digital experiences.

As consumer expectations continue to rise because of the tailored experiences offered by brands like Amazon, Netflix, Spotify, and others, organizations across all industries are looking to deliver unparalleled, powerful personalized audience experiences. That’s where Sitecore CDP and Sitecore Personalize come in.

With Sitecore CDP and Personalize together, organizations can capture deeper customer profile data that is truly actionable across all channels. This kind of data-driven personalization is a win-win for both your audiences and your organization because it’s an exchange of value.

When collecting and acting on real-time data, your organization can show that you’re listening to consumers and easing their customer journey by using personalization to deliver tailored experiences not just on your website, but across all touch points. With Sitecore CDP and Personalize together, you can truly scale and achieve omnichannel personalization, moving beyond just on-page website conversions, and enabling personalization to take place throughout your organization so that your customer service, product, and sales teams (to name a few) can also act on holistic customer data so that no matter where someone is engaging—they feel that personalized, tailored touch.

Plus, it’s important to mention that Sitecore CDP and Sitecore Personalize were built for scale in the cloud, so data can be activated for deeper segmentation much more quickly! Sitecore personalizes from a data-first perspective—identifying whom the customer is using data in the CDP, and then using the personalization engine to determine what the next best action is for specific users, and then delivering that into the channel where the customer chooses to interact, rather than strictly personalizing components on a page.

So, on this Valentine's Day, as people celebrate love and perfect couples, let's add Sitecore CDP and Sitecore Personalize to the list of pairs that are truly better together than they are apart. If you give them a chance, they could be the peanut butter and jelly of your Martech stack.

Interested in learning how Sitecore can help you achieve data-driven, omnichannel personalization? Contact us to discuss how we can make those dreams a reality.