2023 Digital Marketing at Velir: A Q1 Reflection
I can’t believe that Q1 of 2023 is over and that we’re already almost a month into Q2! Wow! Time sure does fly when you’re having fun.
Back in December when I joined Velir to launch our Digital Marketing practice, our goal was to expand on Velir’s mission to help clients foster lasting connections with their audiences by shaping meaningful ideas into memorable digital experiences. In my first post as a Velirian, I talked about how digital marketing helps brands capture consumer attention, build trust, establish relationships, and nurture audiences to become fans for life. Since then, I’m happy to report that we’re doing all these things for our clients.
In a short amount of time, we’ve developed personalization plans for seven clients. We also hired our first Digital Marketing Lead. Right now, we’re gearing up to speak about our point of view at events like the Gartner Marketing Symposium and Sitecore DX. And we’re guiding the development of MarTech roadmaps that move clients from on-premises, monolithic solutions to cloud-based composable products that provide more growth opportunities for their teams and the experiences they deliver. These are a few examples of our progress this year.
Back in 2019, Gartner predicted that 80% of marketers will abandon personalization efforts by 2025. Not on our watch. We’re working with our clients to make sure they don’t become a statistic.
While we’re still a new department and there is always work to be done, the clients we’ve worked with and the progress we’ve made in such a short time not only reinforce the role digital marketing plays (and will continue to play) in customer experience, but it also gives Velir more strength now that we've acquired Brooklyn Data Co.
In today’s digital world, the strongest, most authentic connections are made through data-backed insights that help brands create content and experiences tailored to what they know about their target audiences. With Velir’s capabilities, our growing digital marketing practice, and Brooklyn Data Co.’s data expertise — we can assist more organizations with delivering world-class digital experiences built on data. We believe that data is the most valuable when it’s centralized, activated, and learned from.
While we’ve seen great success in our work to date, there is always more to be done. Just as I promised when we started the Digital Marketing department, “We will be nimble. We will test and learn. We will make sure that our clients are reaching, connecting, and serving their audiences in innovative ways. And we will be a strategic partner for all our clients.”
Cheers to our success to date. Cheers to digital marketing! And cheers to the work that is yet to come!