How Sitecore and Gradial are Transforming AI-Driven Digital Experiences

At Sitecore’s Sales Kickoff this year a new strategic partnership was announced that signals a meaningful shift in marketing operations: Sitecore has partnered with Gradial to redefine how marketers deliver personalized campaigns at scale—faster, smarter, and more affordably.

This move brings Gradial’s agentic AI platform—designed to orchestrate and automate the content supply chain—into tighter alignment with Sitecore’s composable digital experience platform. The result is an intelligent layer that translates marketing intent into live campaigns, dramatically reducing handoffs, delays, and fragmentation.

According to Sitecore CEO Eric Stine, this partnership isn’t just about automation—it’s about enabling marketers to “move faster and smarter, using AI to transform delivery while staying anchored in creativity and brand purpose.”

What makes this partnership different—and why should marketers care?

This isn’t just another AI announcement. It’s a shift in how marketing operations are structured.

For years, brands have invested heavily in campaign planning, content creation, martech integration, and analytics—each requiring its own tools, teams, and timelines. Sitecore and Gradial are aiming to collapse that distance. Their partnership brings together:

• Sitecore’s powerful personalization and content tools
• Gradial’s AI agents that execute with context-aware orchestration

This removes a significant operational burden. Instead of fragmented tasks across multiple platforms, marketers can brief once and watch campaigns come to life—within brand, on strategy, and optimized in real time.

At Velir, we view this as a meaningful step toward adaptive operations—where content and campaign delivery are not just faster, but smarter by design. The ability to move from intent to execution without adding more tools or people opens real capacity for strategy, creativity, and continuous testing.

The Bigger Picture: Toward an AI-Driven CMS Model

What’s especially compelling about this announcement is what it signals for the future of CMS and content platforms. With Sitecore Stream already introducing real-time content APIs, and Gradial now integrated to execute marketing workflows, we’re watching a transformation unfold. This isn’t just about delivering content faster—it’s about evolving the CMS itself.

In this new model:

• Content is no longer managed in silos, but orchestrated dynamically
• Briefs become executable artifacts
• AI agents don’t just assist—they deliver

If we’ve spent the last decade building composable stacks for flexibility, the next decade may be about making them intelligent and automatic.

At Velir, we’re already helping clients explore how Sitecore’s platform—now powered by Gradial’s execution capabilities—can support more dynamic, AI-enabled content strategies. Whether it’s real-time personalization with ALPs (AI Living Personas) or operational scale with TTMD (Talk To My Data), we’re leaning into the opportunity this unlocks.

Let’s Talk

If you’re exploring how AI will reshape your content operations—or how Sitecore and Gradial’s partnership might streamline your campaign delivery—we’d love to talk. Velir is ready to help you design, pilot, and activate AI-driven solutions that deliver real results.