5 Ways SitecoreAI Improves Marketing Efficiency

“Our marketing team is shrinking and our budgets are shrinking.” “I have to do more with less, I have to create efficiency.” These echo through our clients’ marketing team war rooms across all verticals with few exceptions. As strategic partners, we’re built to answer those calls and as we are all aware, a center of gravity to solving these problems is Artificial Intelligence.

First, I want to touch on a point I shared at a recent Masterclassing event in LA. Pilots are efficient, valuable and are the centerpiece of a process Velir has developed called “AI in 5”. Yet, as I shared at that event: 67% of companies are stuck in pilot mode (McKinsey, November 2025). They’re using AI but they are not moving with it.

One way to solve for this is to take advantage of core business solutions necessary to run modern enterprise companies that have taken the initiative to lead with AI as an integrated part of their solution. You are familiar with this already in tools like Microsoft 365 (CoPilot), Google (Gemini) and Salesforce (Einstein). AI is just a part of these solutions, often enabled by default once you adopt the platform.

Choosing business solutions with deeply integrated AI accelerates the pilot phase and adoption as they are simply a part of how the solution works. Marketing teams, working in Content Management, Asset Management and Personalization engines, responsible for delivering omni-channel campaigns at scale, on-brand, and AI-search friendly need this power as well to meet those efficiency goals.

SitecoreAI, released at Sitecore Symposium (November 2025) is the powerful, meaningful answer to our marketing leaders’ efficiency conundrums and helps avoid the “stuck” that I shared at Masterclassing. It is the “sound technology architecture” that McKinsey suggests is needed to make it all work and flow. SitecoreAI goes well beyond generating content. It reduces the handoffs, revisions, and coordination overhead that kills campaign velocity.

These are 5 Ways SitecoreAI improves marketer efficiency.

Orchestrate Workflows, Not Just Prompts

Writing stalls in the workflow cracks. Waiting for the next person to pick up the task requires clarity and intelligent routing. SitecoreAI’s Agentic Studio lets you design workflows visually and agents can orchestrate tasks from brief to launch without manual routing. The efficiency is gained in eliminating the Slack, Teams or Email threads and status meetings that chew up all the time in between tasks. This of course only works if you know what your workflow is. If your process is “figure it out as we go” agents won’t fix that. A good strategic partner like Velir does. Workflow orchestration sets the foundation but that only matters if the content coming through is usable.

Cut Revision Loops with Brand-Aware Content Generation

Every channel needs a different voice. Every stakeholder has an opinion. Every revision adds three days. The content cost isn’t writing; it’s the multiple rounds of “can you adjust the tone?” Sitecore’s brand-aware AI absorbs your brand guidelines to generate content that is closer to an approved state out of the gate. Instead of getting shredded in reviews, you get variants that already sound like you. The efficiency here is measured in approval turnaround time, not word count. Brand-aware does not mean review-free. Human-in-the-loop is still important, but this process comes with less loops.

Scale Variants and Repurpose Content Without Starting Over

I am going to say the word…ready? Personalization. (Deep breath). Personalization usually fails because the content burden explodes. Every segment needs a variant, every channel needs adaptation. Add multilingual and we all need a nap. Let agents generate channel-specific variants and segment-specific personalization from a single source brief. Create more variants without multiplying labor. More personalization without breaking budget or your team’s brains. Approach this carefully. More variants can mean more inconsistency. Start with controlled, modular content and clear guardrails. Measure variant production time and team hours per campaign. That is where you will see efficiency gain. Scaling variants is powerful, but speed won’t matter if the campaigns break before launch.

Reduce Launch Risk with Automated Checks and Governance

QA is where campaigns go to die slowly. Manual checks, missing metadata, compliance reviews that surface surprise objections. Automated QA agents check metadata completeness, policy compliance, broken links, and content consistency before launch. Wrap that in governed workflows with audit trails so you know what agents touched, who approved it and where the human gates exist. Efficiency here is measured more in incidents avoided, over tasks completed. Just make sure you have your governance in a mature state. If it is lagging like a lot of organizations, automation comes after structure.

Lower Tool Friction Through Unification

Like the solutions I mentioned before, SitecoreAI has unified artificial intelligence across its stack. Integration overhead hides in the hours spent babysitting connectors and stitching data across systems. SitecoreAI’s unified intelligence significantly lowers this burden. Instead of swivel-chair work across disconnected tools, SitecoreAI provides a governed (“Studio”) layer for agents, apps, integrations, and extensions. This doesn’t mean “locked-in;” rather it means less time managing tool chaos and spending more time on strategy.

The marketing teams that win here are the ones who can answer “what is our current AI maturity?”, “what is our baseline cycle time?”, and “where do campaigns actually stall?” If you can’t answer those questions, you are not ready for agentic AI and that is okay. Start with our AI maturity assessment instead of going straight to automation. If you need help navigating this, Velir’s AI Enablement practice works with organizations to design pilots that produce measurable outcomes, not just proof-of-concept applause.

Rick Bauer is a 7-time Sitecore MVP and former Sitecore Industry Team Director. He is currently VP of Digital Strategy at Velir and frequently speaks on AI adoption and marketing operations.