Unlock the Power of SitecoreAI with Velir

SitecoreAI is Sitecore’s new SaaS platform, officially launched at the 2025 Symposium. It’s not just a new name. It’s a bold step forward in unifying content, data, personalization, and AI into one intelligent, marketer-first ecosystem.

While SitecoreAI builds on the foundation of XM Cloud, it’s far more than a rebrand. It represents a strategic shift toward a unified, open, and agentic experience. That means tighter integrations, built-in AI capabilities, and a simplified workflow across Sitecore’s suite of products.

XM Cloud CMS: Still Core, Now Supercharged

The XM Cloud CMS remains the core content management system, and Sitecore integrated feedback from customers and partners to ease the integrations with their suite of products. Now, the CMS is enhanced with seamless connections to Content Hub DAM, Customer Data Management (formerly CDP), and Conversion Optimization (Personalize and Search). These integrations are designed to eliminate silos and empower marketers to deliver personalized, data-driven experiences faster than ever.

XM Cloud customers now get baseline entitlements to Customer Data Management (CDP) capabilities fully embedded into the SitecoreAI experience. This means:

• Real-time personalization across channels
• Unified customer profiles and segmentation
• AI-powered decisioning without needing separate contracts or integrations
• It’s a major upgrade that brings enterprise-grade personalization to every XM Cloud user.

Agentic Studio: Your AI-Powered Marketing Workspace

One of the most exciting additions to SitecoreAI is Agentic Studio: a no-code environment where marketers can build, customize, and orchestrate intelligent agents to automate tasks and streamline workflows.

In Agentic Studio, you can use Sitecore’s AI to simply ask questions about your content or brand, perform tasks like generating or translating copy, plan and execute campaigns, and even orchestrate entire workflows for AI agents to perform on your behalf.

What Can You Do in Agentic Studio?

• Use prebuilt agents for tasks like campaign brief generation, content translation, SEO audits, and competitor analysis.
• Create custom agents tailored to your workflows using drag-and-drop tools with no developer required.
• Design multi-step flows that connect agents into coordinated campaigns.
• Collaborate in real-time with your team using shared workspaces called “Spaces.”
• Act on live insights with “Signals” that surface trends and trigger automated actions.

Prebuilt Agents & Builder Seats

Every SitecoreAI environment includes:

• A library of prebuilt agents ready to use out-of-the-box.
• Custom agent builders to allow your users create and customize agents to suit your organization’s needs.

The power of Sitecore AI and the Agentic Studio will unlock capabilities for marketers to not only work easier and faster, but to work collaboratively and smarter.

SitecoreAI Marketplace: Extensibility for the SaaS world

SitecoreAI’s Marketplace is your gateway to expanding the capabilities of XM Cloud beyond its core features. It’s a no-code app store where marketers can discover and instantly apps from Sitecore’s trusted partner ecosystem.

But that’s not all! Marketplace will allow customers and partners to deploy their own apps specifically designed to meet your project’s needs. It’s the answer to the flexibility and extensibility that Sitecore is famous for, adapted for the SaaS world.

What’s Coming Next: DAM & Search by Year-End

By the end of 2025, SitecoreAI will expand to include:

• Content Hub DAM: For centralized asset management, brand governance, and AI-powered content operations.
• Search: Integrated search capabilities that enhance discoverability and performance across your digital ecosystem.

These additions will complete the vision of a truly unified platform, where every tool marketers need is connected, intelligent, and ready to activate.

What does this mean for my organization?

If you're already using XM Cloud, the transition to SitecoreAI is automatic, not a re-platform. You’ll retain everything you have with the CMS, and gain access to a unified experience that includes baseline entitlements for the Customer Data Management (formerly CDP), with DAM and Conversion Optimization (Search and Personalize) capabilities coming soon.

You’ll also benefit from Agentic Studio, a new workspace where you can automate marketing tasks using prebuilt AI agents or build your own. Your team can start orchestrating intelligent workflows right away.

If you are not currently using XM Cloud, the value proposition just went way up with SitecoreAI. A SitecoreAI license now includes these formerly composable features at the essentials tier, in one integrated system, as well as the new Agentic Studio. Additionally, Sitecore’s Pathways tool provides AI-assisted migrations from Sitecore XP to SitecoreAI, to accelerate your transition.

Need help navigating SitecoreAI?

SitecoreAI isn’t just a new product, it’s a transformation. For XM Cloud customers, it’s a no-cost upgrade that unlocks new capabilities. For marketers, it’s a smarter, faster way to work. And for partners, it’s a platform built for extensibility, innovation, and scale.

Whether you're an XM Cloud customer curious about what's new, or a marketer ready to explore Agentic Studio and AI-powered workflows, we're here to help. Reach out to get personalized guidance on how to make the most of SitecoreAI, from setup to strategy. Let’s unlock its full potential together.