Redesigning Mass.gov for Efficiency and Findability

A site that serves 6.5+ million residents of all ages, backgrounds, and needs is one that presents many unique challenges and opportunities. So, when the Mass.gov team brought us onboard, we were excited to be able to create a solution that helps constituents use the site to accomplish their tasks quickly and effectively.

We conducted a design gut test, created brand pillars and mood boards, and used Pattern Lab to create a shared library of elements and components for use by 275 agencies. Learn how we created designs for a large, government website with over 400 content authors that serves millions of constituents in the full article on Medium.