The Dawn of SitecoreAI: A New Era of Intelligent Experience

After nearly 15 years in the Sitecore community, and as a proud 7x Sitecore Strategy MVP, I can confidently say this: Sitecore just changed the game.

This isn’t another incremental release.

This isn’t “XM Cloud with an upgrade.”

This is SitecoreAI and it’s the most complete, visionary, and transformative announcement we’ve ever seen from Sitecore.

AI at the Core: Not an Add-On, a Revolution

Sitecore has made one thing crystal clear: AI isn’t an accessory. It’s the core of the platform. Gone are the days of disconnected tools, clunky integrations, and composable chaos. SitecoreAI brings it all together as a unified, adaptive, and AI-native platform that empowers marketers to do more, faster, and smarter.

This shift away from “composable” doesn’t mean flexibility is gone, it means freedom is here.

Freedom from stitching systems.

Freedom from juggling vendors.

Freedom to focus on what really matters: creating intelligent, connected experiences that move the needle.

The Unified Future: One Platform. One Interface. One Experience.

With SitecoreAI, marketers are no longer managing multiple silos of content, data, and personalization. Instead, everything happens in one seamless environment from content creation and optimization to delivery and measurement. It’s unified, intuitive, and AI in the flow, not on the sidelines.

And the best part? It’s built with marketers in control — supported by human-in-the-loop governance for safety, compliance, and brand integrity. This isn’t AI for AI’s sake; it’s practical AI that drives real outcomes.

Agents That Work for You

Forget templates. Forget manual segmentation.

SitecoreAI introduces Agentic Experiences with intelligent, adaptive agents that can personalize journeys, optimize content in real-time, and scale across audiences without compromising creativity or control.

Whether it’s ABM flows, context-aware content, or adaptive optimization, these agents don’t replace marketers, they amplify them. They’re your digital copilots, turning signals into success.

Velir Is Ready: Fearless About the Future

At Velir, we’ve been at the heart of the Sitecore story for decades, helping brands unlock the power of data, content, and digital experiences. Now, as Sitecore enters its most exciting chapter yet, we’re ready to lead the charge.

We’re AI fearless and ready to partner with our clients to explore, experiment, and excel with SitecoreAI. This is more than a product shift; it’s the future of digital experience and we’re already on the journey.