Start of Main Content

We’re pleased to announce that our client CUNA Mutual Group has received a Sitecore Experience Award (SEA) honorable mention in the Best Digital Experience Transformation category for our collaboration with them. Our work was selected from more than 140 submissions and recognized with an honorable mention for our entry “Building Customer-Focused Insurance Experiences for TruStage®.”

CUNA Mutual Group helps more than 3,500 credit unions and more than 21 million consumers build financial security with insurance and investment products and services available through TruStage® Insurance Agency, LLC. The organization partnered with us to establish a new digital experience for its TruStage® offerings.

Our primary challenge creating the new TruStage® experience was merging two separate websites’ functionality and interfaces to improve the customer experience. The new website we built disrupts the digital insurance experience by streamlining it in cutting-edge ways—customers can now research available TruStage® insurance, sign up for it, and manage their accounts all in a single place. It also offers unique insurance quoting and comparison based on a customer's budget, and handles guest payments and policy updates with dynamic, product-level personalization. Plus, all these robust features meet WCAG 2.1 Level AA Accessibility.

The new has transformed how consumers learn about life insurance, purchase it, and service it online. This is reflected in the site’s impressive growth—users were up 60% in 2020 (up 2M users to 5.3M in 2020). Financial results are exceeding $5M per quarter, and this unique, easy-to-understand digital framework has made customers feel so reassured in their insurance experiences, that it helped TruStage® achieve a 4.7 out of 5 on Trustpilot. The site also received a Communicator Award for Distinction in Financial Services Websites.

“We’re extremely proud of our work with CUNA Mutual Group to build a more customer-focused experience on We believe that the new site is a game-changing destination for customers to learn about, apply for, and manage their insurance, so we’re glad that Sitecore is recognizing it with an honorable mention in this year’s Experience Awards.”
Dave Valliere CEO, Velir

2021 Sitecore Experience Awards

The Sitecore Experience Awards 2021 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate their Sitecore solution is delivering ground-breaking customer experiences and great overall value to their business. The SEAs highlight best-in-class brands from four specialized categories.

“We have some of the most innovative customers and partners in the world leveraging our platform to implement digital-first strategies that dramatically enhance the consumer experience,” said Lee Miles, Chief Customer Success Officer, Sitecore. “They recognize that digital has become ingrained at every level of the customer experience. It is more than a key component for organizations that want to move beyond the status quo – it is absolutely essential to any brand that wants to make those experiences even more immersive and impactful. We are proud to honor their achievements with this year’s Sitecore Experience Awards.”

Through the rigorous selection process, each entry in this year’s awards was judged by a panel consisting of Sitecore leadership from that entry’s region. There are three regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at

About Velir

Velir is an established digital experience agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. We pride ourselves on our people-first culture and a low-ego workplace that embraces experimentation, collaboration, and continuous improvement.

Learn more about Velir’s Sitecore expertise or contact us to discuss how we can help you with your next Sitecore project.

Need help with a Sitecore project? Reach out.

We're a Sitecore Platinum Partner with 7 Sitecore MVPs. Whether you're looking to upgrade Sitecore, to set up Content Hub or Personalization, or if you’re curious about redesigning your Sitecore site, we’d love to talk to you.

Take advantage of our expertise with your next project.