Velir x Brooklyn Data Welcomes Mark Abbott as EVP, Growth to Accelerate Next Phase of Strategic Expansion
Velir x Brooklyn Data announces the appointment of Mark Abbott as Executive Vice President, Growth. In this role, Mark will lead sales and strategic partnerships, driving the agency’s continued momentum at the intersection of digital experience, data infrastructure, and AI-powered decision-making.
Mark joins the agency at a pivotal moment, as organizations increasingly seek integrated solutions that connect customer experience with data-driven intelligence. His leadership will play a key role in shaping the agency’s growth strategy and expanding its ability to deliver measurable impact for clients.
“We are thrilled to welcome Mark to the team,” said Wendy Karlyn, Chief Executive Officer. “His deep expertise in building high-performing growth organizations and forging meaningful partnerships will be instrumental as we continue to evolve our capabilities and scale our impact. Mark brings a strategic perspective that aligns perfectly with where we’re headed.”
Mark shared his enthusiasm about joining the organization and its unique market position: “I’m excited to join Velir x Brooklyn Data as EVP, Growth. Leading sales and strategic partnerships and being part of an organization uniquely positioned at the intersection of digital experience, data infrastructure, and AI-driven decision-making is an incredible opportunity.”
With a strong track record of driving revenue growth and building strategic alliances, Mark will focus on strengthening client relationships, expanding partner ecosystems, and identifying new opportunities for innovation and collaboration.
This appointment underscores Velir x Brooklyn Data’s commitment to investing in leadership that can help clients navigate increasingly complex digital landscapes while unlocking the full value of their data and experience platforms.
About Velir:
Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By leading with data and integrating insights into every project, we create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, our dedicated data studio, which transforms complex data into actionable strategies. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth.