A New Look for Optimizely
A New Look for a Familiar Partner
Velir is thrilled to congratulate our partner Optimizely on today’s launch of their redesigned brand. Their new positioning as The AI Platform for Marketers is a significant moment for a platform that has grown considerably over the years, and one that signals a clear direction for what comes next. While their name remains the same, the refreshed identity reflects the way that Optimizely keeps the human element in an AI-first ecosystem, and as a platinum partner, Velir is looking forward to this new chapter in Optimizely’s history.
Why Change Now?
Optimizely’s industry-leading products had previously lived under the umbrella of the Optimizely One marketing operating system. This concept has grown into something bigger that deserves a richer identity.
Optimizely’s products cover more than nine major categories of marketing and content management, including campaign creation, experimentation, and personalization. As AI technology continues to evolve, these capabilities are converging. AI is increasingly part of how companies now do business, and Optimizely is positioned to be the platform that helps marketers take advantage of that opportunity. Teams no longer need to pick between separate tools to create and optimize content. Instead, Optimizely is telling customers, "You are free to grow."
The Optimizely platform you already know now functions within three newly emphasized paths for your organization to grow. Whether you focus on marketer experience for your team, customer experience, or agent experience, the new Optimizely is ready for you and your team.
Same Name, New Look
Throughout this project, Optimizely has focused on developing an identity that is a breath of fresh air by being refreshingly playful, candid, and clear. Buzzwords have no place here: this is all about the human-led benefits.
Delightful illustrations by Andrey Kasay reinforce the idea of human-first content, while the animated textures and visually stacked logos are a reminder that there are infinite possibilities offered by the constant availability of the Opal AI orchestration platform. These capabilities are central to the Optimizely ecosystem to ensure that each team keeps their own unique voice while leveraging cutting-edge technology.
Strategic Changes for Content and CMS Strategy
Optimizely is also embracing these ideas internally by migrating its corporate site into the Optimizely SaaS CMS. Tools like Optimizely Visual Builder empower marketing teams to manage more content, more analytics, and more personalization on their own without waiting for engineering teams to deploy updates. At the same time, the Opal AI orchestration tools give developers the opportunity to build new tools in less time with less overhead.
This new dynamic means that Optimizely is using their own tools in the same way that their own customers are, which leads to a richer understanding of industry needs. And products like PaaS CMS will benefit from the downstream flow of new features, offering an incredibly powerful platform for clients who need the flexibility of a customizable backend.
What to Watch For
Starting today, this refreshed look will roll out across Optimizely's online presence, products, and commu4nications. This new identity is also reflected in this year’s theme for Opticon, Optimizely’s annual conference: Camp Opticon. With events taking place in New York, London, and online, expect a fresh look and feel that reflects Optimizely's new brand direction. We’d love to see you there!
What Does This Mean for My Organization?
Whether you are evaluating Optimizely for the first time or planning how to grow your existing implementation, Velir is here for you. Our team of experienced engineers and data scientists can help you understand what Optimizely’s AI-first direction means in practical terms for your team, while keeping the human element front and center. Reach out today to start a conversation.