Celebrating the Launch of ACOG’s New Digital Experiences
The American College of Obstetricians and Gynecologists (ACOG) is the nation's leading professional membership organization dedicated to advancing the practice of obstetrics and gynecology and ensuring access to equitable, evidence-based care for all patients.
Velir partnered with ACOG to redesign and launch a modern digital ecosystem on the Optimizely platform, creating a more personalized, engaging, and scalable experience for its diverse audiences. The initiative focused on enhancing the user experience, supporting revenue growth, strengthening audience engagement, and advancing ACOG's overall digital content strategy.
As part of this transformation, Velir developed tailored digital experiences that meet the unique needs of ACOG's key audiences, including healthcare professionals, patients, and donors:
- ACOG Main Site: https://www.acog.org
- ACOG Foundation: https://www.acogfoundation.org
- Women's Health Patient Resource Center: https://www.acog.org/womens-health (relaunching in Q1 2027)
Together, these new experiences provide more intuitive access to trusted resources, personalized content, and meaningful opportunities for engagement, helping ACOG better serve its mission today and into the future.
Congratulations to the ACOG team on this exciting milestone. We are honored to be your digital partner and look forward to supporting your continued success.
###
About Velir x Brooklyn Data
Velir is a data-driven experience agency that helps organizations connect with audiences through innovative, personalized digital strategies. By leading with data and integrating insights into every project, we create engaging user experiences that drive measurable results. Central to this is Brooklyn Data, our dedicated data studio, which transforms complex data into actionable strategies. Together, Velir and Brooklyn Data deliver a unified approach to data and digital excellence, empowering clients to achieve transformative growth.