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As a testament to the strength of our partnership and commitment to delivering best practices and thought leadership in the Sitecore space, we’re excited to announce that five members of Velir’s team have been named Most Valuable Professionals (MVPs) by Sitecore®, a global leader in end-to-end digital experience management software. 

Now in its 18th year, the MVP program recognizes professionals who actively share their interests, knowledge, expertise, and best practices with the Sitecore community — both online and offline — to help them leverage Sitecore products to deliver impactful audience experiences. 

Selected from more than 16,000 certified developers and over 30,000 active community participants, this year’s 247 MVPs are truly an elite group. MVPs were selected by a panel of Sitecore employees for the quality, quantity, and impact of the contributions they made in 2023, including the product expertise and advanced knowledge of the Sitecore product portfolio they shared to support partners and customers. 

Over the past year, our MVPs produced a range of content on everything from Webhooks & GraphQL: New Sitecore XP Communication Options, Overcoming Personalization’s Content Challenges in Sitecore, When You Should Migrate to XM Cloud, and more. Our team presented at SUGCON Europe, Sitecore’s DX tour events, numerous webinars, and the New England Sitecore User Group, which Velir proactively organizes to ensure the Sitecore community benefits from our constant Sitecore learnings. 

As a Sitecore partner for nearly 20 years, Velir has remained at the forefront of Sitecore’s evolving technology and product portfolio. We’re committed to continuously evolving our team with training and certifications, and we’ve developed deep Sitecore expertise by performing hundreds of Sitecore implementations across all industries. We’re also one of the very few agencies that have hands-on, proven experience with Sitecore’s marketing functionality. We advise customers on how to maximize their investments in Sitecore and develop multi-year roadmaps to drive feature adoption and increase ROI. 

“For the eighteenth year running, we’re pleased to be honoring experts who have distinguished themselves through their technical acumen and commitment to helping others build great digital experiences.” said Dave O’Flanagan, Sitecore chief product officer. “The MVPs are invaluable to the global Sitecore community, and they continue to impress us with their unique contributions.”

This Year’s Sitecore MVPs 

Our five MVPs represent three global categories: Technology, Strategy, and Ambassador. Technology MVPs are recognized for actively sharing their Sitecore knowledge with partners and customers both online and offline. Strategy MVPs drive business results by showcasing strong data-driven marketing experiences and leveraging Sitecore’s DXP solutions. Ambassador MVPs partner with Sitecore executives, participate in community events, and provide insights about the Sitecore product roadmap and strategy. 

Here are this year’s Velir Sitecore MVPs by category. 


Technology MVP

Strategy MVP

Ambassador MVP

Erica Stockwell-Alpert 

Dan Murphy 

Corey Caplette

Dan Solovay

Jill Grozalsky Roberson


With these awards, Velir is now home to two of the 147 Technology MVPs, two of the 31 Strategy MVPs, and one of the 69 Ambassador MVPs named worldwide. 

Get to Know Our MVPs 

Corey Caplette (15x MVP, 2010–2024)  Velir's CTO, is a pioneer in the Sitecore ecosystem. His tenure with Sitecore extends back to its debut in the U.S. market in 2005. Corey's focus today is guiding clients through Sitecore's evolution into SaaS and composable architecture, ensuring they remain at the cutting edge of digital technology. 

Dan Solovay (12x MVP, 2013–2024) is the Sitecore Practice Lead at Velir and assistant organizer of the New England Sitecore User Group. He also writes and speaks frequently about Sitecore-related technologies. 

Dan Murphy (7x MVP, 2018–2024) is a tireless advocate for Sitecore content authors and digital marketers, writing and speaking regularly on how to craft efficient, author-friendly Sitecore solutions. 

Erica Stockwell-Alpert (6x MVP, 2019–2024) is the author of the Sitecore Content Export/Import tool and writes about a variety of Sitecore-related technical topics for her blog “Erica's Sitecore Adventures.” You can also find her on the Women of Sitecore blog. 

Jill Grozalsky Roberson (6x MVP, 2015–2024) has been part of the Sitecore community since 2013 and is committed to helping brands maximize their investments in Sitecore by developing strategies and roadmaps that drive adoption of available marketing functionality. She is a contributor to the Velir blog, the New England Sitecore User Group and is a frequent speaker at conferences in the Digital Experience space.  

"As a longstanding Sitecore Platinum Partner, we are extremely proud and honored to have our employees recognized by the Sitecore MVP program. Our 5 MVPs have contributed significant thought leadership around Sitecore's evolving portfolio, and the fact that all of our MVPs have received this honor multiple times is a testament to their investment and commitment to the Sitecore community. As our clients' strategic partner, we strive to be experts in the technologies that enable their success. The MVP program is a recognition of this expertise with Sitecore and our effort to contribute best practices back to this important community."
Dave Valliere CEO, Velir

Velir & Sitecore | Breathing New Life into Digital Experiences 

In 2024, our MVPs will collaborate with Sitecore and the whole Velir team to create innovative digital solutions that help our clients forge meaningful relationships with their audiences. We look forward to leading the charge in Sitecore by continuously evolving our knowledge and sharing it with the community so we can all deliver powerful digital experiences that connect people and elevate brands. 

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