Kimiko Tanaka Vecchione, Director of Marketing Technology at Velir talks about partnering with clients on large-scale digital projects.

In this episode, you will learn:

  • How an initial client conversation starts (0:36)
  • How to go from buzzword-requirements to customized solutions (1:47)
  • The main goal for most clients (3:01)

"The most effective sites are [the result of] when a client comes to us and they understand that this is an accelerator for business goals or a means to achieving some of those business goals."

kimiko tanaka vecchione, director of marketing technology