Kimiko Tanaka Vecchione, Director of Marketing Technology at Velir talks about partnering with clients on large-scale digital projects.
In this episode, you will learn:
- How an initial client conversation starts (0:36)
- How to go from buzzword-requirements to customized solutions (1:47)
- The main goal for most clients (3:01)
"The most effective sites are [the result of] when a client comes to us and they understand that this is an accelerator for business goals or a means to achieving some of those business goals."— kimiko tanaka vecchione, director of marketing technology